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Agency Network: 
Published/Aired: 
October 2010
Colgate Print Ad -  Brain

Description

Print advertisement created by Tempo, Romania for Colgate, within the category: Health.

Caption

So you can think of something else.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda, Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci, Felix Starcea
Copywriter: Bogdan Costin
Additional credits: Diana Stancu
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Highest Rated

Adaddicted's picture

Cool mint!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

great job! so true insight!

Guest
Guest's picture

amazing :)

Guest
shortafella's picture

good work!

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

jackmancer2017's picture

I think these guys tried to be too creative.

jackmancer2017
Guest's picture

smart and creative guys

Guest
Billoughsby's picture

I keep thinking of Mental Floss.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

good work :)

Guest
Guest's picture

Petru
good job guys. both as an idea and as a scam. Colgate will never run such commercials in Romania for real. Yes, I know, it was published. Once.

Guest
talkingisfree's picture

Like the insight a lot but hate the visual.

talkingisfree
Activity Score 2712
Art Director
thedesignaddict's picture

It's kinda funny. Real insight.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Anonymous Author's picture

Brainy creative.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture

Out smarted themselves.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

shaun1800's picture

Very smart and an interesting insight.

shaun1800
Activity Score 293
Copywriter
Adaddicted's picture

Cool mint!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Richard Finch's picture

Great insight, good idea, not the best art.
By that I mean after looking at it, I still have a visual crave that the ad did not manage to put out.
Still, a big thumbs up.

Richard Finch
Activity Score 201
Graphic Designer
cef's picture

very good insight.

cef
Activity Score 547
Copywriter
reasonwhy's picture

One shot, but such a good one ! Well done !

reasonwhy
Activity Score 147
Art Director
reasonwhy's picture

/

reasonwhy
Activity Score 147
Art Director
Checho's picture

How this could be good??? Come on people!!! We sell floss for brains now... wow... this is not even clever. If you went further with the idea, please, really go further and put other thing inteed of a leaf of mint... or you could use the floss to clean up this idea. By the way, you could take out the pack from the packaging... this is so awful!!!

Checho
Activity Score 308
Guest's picture

if i show you an ad with a guy who transforms everything he touches into skittles will you stop buying the candy? come on! are you THAT simple? :)))

Guest
Guest's picture

Too creative job

Guest
Guest's picture

true

Guest
tirthomitro's picture

awsome!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Dzsoi's picture

It's so fcking smart and creative it could be a fail for average Joe. But I am not sure. Joe, what do YOU think?

P.S.: maybe you should've choosen a thicker piece of food that is much more a pain in the aaas.... mouth. Like... I don't know... corn?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Ameya's picture

That's some really smart copy and artwork..

Ameya
Activity Score 42
Graduate / London
Guest's picture

first disgusting - after getting the message: just awesome

Guest
vagdz's picture

Kind of new. Simple and surprising. I like it.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
vagdz's picture

Kind of new. Simple and surprising. I like it.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
Artosarus's picture

cooool!

Artosarus
Activity Score 20
Art Director |

ARTOSARUS

Guest's picture

I'm too stupid to understyand it.
Please, explain.

Guest
Guest's picture

great insight vs boring art direction. still... good job! :)

Guest
Guest's picture

This took me precisely 2hrs and a bit to get. Even though I so wanted to get it. Yep, great fucking insight. I just wonder how many real consumers would get it or care. I hope it is a real ad that run in real media not some clever little scam ad.

Guest
Guest's picture

love it.

Guest
JCSaiKrishna's picture

Damn cool!

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Cheerriiee's picture

clever, nice execution!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

nice one.

Guest
Guest's picture

SUPER-IDEA

Guest
Janae's picture

uuu i don't like it. now its reminds me every time i brush my teeth.

Janae
Activity Score 385
Guest's picture

What?
Something getting stuck in your head? What does that have to do with floss?

Sorry, cleaver-ish visual, but doesn't really make sense as an ad.

Guest
manumartin5's picture

smart creative. cool execution. neat. I will rate it.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
alausa's picture

Nice.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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