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BabySitter

Campaign
Agency Network: 
Published/Aired: 
May 2012
Coimbra Print Ad -  BabySitter

Also From This Campaign 2

Description

Print advertisement created by dim&canzian, Brazil for Coimbra, within the category: Industrial, Agriculture.

Caption

A slit can ruin your life

Advertising Agency: dim&canzian, Brazil
Chief Creative Officer: Michele Dim D' Ippolito
Creative Director: Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito, Thiago Nabisco
Photographer: Eduardo Fragata
Account Supervisor: Marina Pardo
Account Manager: Cristiane Bender
Planner Supervisor: Samantha Barbieri
Project Coord: Barbara Marques
Media Director: Marcio Canzian
Media Sup: Mauricio Belchior
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Hadrons's picture

it's not the slit it's the action!
What with the morality, people?! so what if the ad is somewhat amusing,

Must you promote infidelity in order to sell a fu#king door ?!?

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

Well even if you did get the product you could wind up into big trouble,, BUTTTT you better have the right door closer in order to have a chance of not getting caught in the first place.

kleenex
Activity Score 51126
Web Designer/Developer
YJ's picture

I think it's time for you to unbookmark this site and step away for a while. I for one have grown quite tired of your replies and comments. Just sayin'.

YJ
Activity Score 375
Art Director
NicoCiego's picture

We honestly don't understand your taste and logic... if you have any.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
mr.x's picture

Hadrons, enough with the nagging, please. It's ridiculous how you always manage to bring morality into advertising. It's called humor!

mr.x
Activity Score 998
Forsbergs Skola
Hadrons's picture

To you & to all the other 'fans' of your ilk:

Ethics is part of our profession. If you are a pro - you would know it.

http://www.ftc.gov/opa/2009/10/endortest.shtm

http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx

https://social.ogilvy.com/the-updated-ogilvy-social-media-engagement-c...

and some additional light reading: http://www.aef.com/on_campus/classroom/speaker_pres/data/3001

I will not appologize for holding a high ethical bar in advertising. Nor will I hide it from the likes of you.

Stop making this personal - I am NOT your friend.

Rate the AD, not me.

p.s.
In the U.S., codes of conduct or ethical codes are maintained through "self-regulation" by specific trade organizations: American Advertising Federation (AAF), American Association of Advertising Agencies (4As), Association of National Advertisers (ANA).

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture

Never wanted an apology or your friendship. You seem to be the only one constantly bringing up ethics and moral in advertising. You are incredibly negative and bitter and I am glad I haven't had the misfortune of working with someone like you. Boring people like you do boring work, you should do something else. And yes I am a working professional.

mr.x
Activity Score 998
Forsbergs Skola
riyelam's picture

Morality!!!!!!!!!!!! In advertising!!!!!!!!!!!!!!!!! We are saying a abortion pill can save your life and looking for morality in others???????? And by the way it's not only the one person in relationship cheats. We can't clap by single hand.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Naser_K's picture

So cheat on your wife with your babysitter, but use our product so you don't get caught?!
That's just genius!

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

MindDrift's picture

Joking about cheating is different than condoning it.

MindDrift
Activity Score 1170
Graphic Designer
Ron Burgundy's picture

pants around the ankles?

not hot.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
The JACK's picture

target audience may be wrong but it is still very creative..!! nice try..

The JACK
Activity Score 438
Marketing Manager
phillsucks's picture

This is beyond ridiculous.

phillsucks
Activity Score 131
Art Director at Duelo
mark3r's picture

Good idea, too bad they flushed it out with such poor taste.

mark3r
Activity Score 1949
Art Director at Scout
Camel Toe's picture

Sorry Hadrons, but your are so boring!!! AD is AD... The campaign is nice

Camel Toe
Activity Score 129
Creative Director at dim&canzian
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