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Bicycle

Campaign
Agency Network: 
Published/Aired: 
March 2008
COI Print Ad -  Bicycle

Also From This Campaign 3

Description

Print advertisement created by CST, United Kingdom for COI, within the category: Public Interest, NGO.

Caption

Don't take back pain lying down.

Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day
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Highest Rated

mrtalented's picture

similar visual done by results bangkok a decade ago for mountain bike. they cropped the rocky gastrocnemius muscle on the leg as mountain. more relevant.

mrtalented
Activity Score 2171
Creative Director
Rog's picture

A visual twist WITH a witty line.
How many times do we have to tell you...?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

mrtalented's picture

similar visual done by results bangkok a decade ago for mountain bike. they cropped the rocky gastrocnemius muscle on the leg as mountain. more relevant.

mrtalented
Activity Score 2171
Creative Director
kurtberengeiger's picture

OMG.

kurtberengeiger
Activity Score 7323
Copywriter
h.h.chinaski's picture

john merrick´s back

h.h.chinaski
Activity Score 6
acme
Tapper's picture

a bit punney, no

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
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