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Cockroach

Published/Aired: 
January 2008
 Cockroach

Description

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Alexander Jaggy
Art Director / Copywriter: Keat Aun Tan
Photographer: Fai, IFL Studio
Account Managers: Yves Rosengart, Johanna Hecker, Jan Groenendijk, Stefanie Gombert
Planning: Christian Hupertz
Image Editing: Mei Ling, IFL Studio
Production: Carsten Koeslag
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Highest Rated

seghbal's picture

the idea is great, I admire it, but i dont get it, if it's been killed by baygon why the hell there is a mess under the roach?! isn't it supposed to be clean death?

seghbal
Activity Score 35
shaking's picture

gr8

shaking
Activity Score 94
rank
Ad_dict's picture

Superb

Ad_dict
Activity Score 71
Creative Director
liar's picture

lol...but why it doesn't have the complete brand name inside the print?

liar
Activity Score 384
Other
vinaywins's picture

Simply Superb

Vinaywins

vinaywins
Activity Score 138
Copywriter |

Vinaywins

second_creator's picture

Jung V...

second_creator
Activity Score 754
Copywriter |

copywriter

supersupergirl's picture

because the cockroach died halfway trying to give his people a clue as to who killed him! brilliant.

supersupergirl
Activity Score 294
Copywriter at JWT
bushdlv's picture

very good.

bushdlv
Activity Score 59
Art Director at Makani Creatives |

bushdlv

jaykumar's picture

its really great work, but i think their should be some were the brand name.

jaykumar
Activity Score 42
Graphic Designer
juliangray's picture

a logo would over explain it. this way the moment of impact its the brand itself. the answer to the ad that one formulates in the head is "baygon" and when you think of the brand, there comes the smile.

thats a great moment beetween the brand and the consumer that should not be spoiled by a screaming logo that makes an internal process (therefore, embrassed moment) something external and uncalled for.

GREAT WORK.

juliangray
Activity Score 987
Art Director
cortescreativo's picture

i think the roach doesnt write all the name causedidn't had the time to wrote it, baygon kills fast

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

ads for monkeys's picture

Thats good.
but I don't understand the green liquid.
is this the way baygon kills cockroaches? Smash them or shoot!

ads for monkeys
Activity Score 27
Art Director
clanofmiller's picture

It probably doesn't, it's a reference to 'thousands' of horror movies and it's a use of 'poetic license'. I really like the idea.

clanofmiller
Activity Score 27
Media
sumsum's picture

really good one!

sumsum
Activity Score 613
copywriter
Jarne von Wolfsburg's picture

* * * * *

did you really need a planning for that "big" job?

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

Mr.Top's picture

Without logo or complete product name is hard to believe this ad is not FAKE.

Mr.Top
Activity Score 728
TrainRunner's picture

i sense some jealousy.

TrainRunner
Activity Score 225
Art Director
Mr.Top's picture

That is totally fake doesn't mean i don't like it. I do like it.

Mr.Top
Activity Score 728
berenice81's picture

Well, that´s truth but MR. Top, but its still great!

Congrat

berenice81
Activity Score 136
Copywriter
sidzei's picture

great funny ad!!!

sidzei
Activity Score 23
art director
comAd's picture

giggles.

comAd
Activity Score 162
Copywriter
Todster35's picture

Gave me a giggle.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

snehachavan's picture

superb....brilliant idea....hats off

snehachavan
Activity Score 18
SIR J.J INSTITUTE OF APPLIED ART, MUMBAI
LeBigelow's picture

I really like the idea! Also the execution is very good!

But I think the logo should be there. After all you want to sell a product and a client wants to be recognized. Some people will get it also like that, but not a max.

LeBigelow
Activity Score 23
Lord Mayonnaise's picture

Wow!

Lord Mayonnaise
Activity Score 8
Rubbish Removalist
Dalbir Singh's picture

Can___? (though I think the ad will not stand a chance without the headline above).

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

fractalrene's picture

Hahaha, good one. This one makes up for the rubik one. The image is still too bright for the mood.

fractalrene
Activity Score 1504
Copywriter
sold's picture

great, but i have a question (made by my wife):
baigon kills like a sandal? smashing?

sold
Activity Score 3305
Copywriter
weedtweed's picture

luvvvit luvvit luvit!

weedtweed
Activity Score 62
Other
hoopla's picture

The IFL Studio is in Mumbai, as far as i know.
Is Jvm going seriously global productionwise or
is it more like a few cds and planners bought
an idea that was already done by Keat Aun Tan?
Worked for the skyscraper alphabet last time.

hoopla
Activity Score 56
Copywriter
Ant's picture

IFL studio is in Malaysia

Ant
Activity Score 64
Art Director
hoopla's picture

You're right, its located in Kuala Lumpur.
That's of course much closer to hamburg.

hoopla
Activity Score 56
Copywriter
Pogi5's picture

Dooooooope. Love it!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Nolan's picture

Fantastic work!

Nolan
Activity Score 189
Planner
JAGGY's picture

Great work, Alexander Jaggy. Keep it up.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Papaupa's picture

Hola Aun es Albio / Barcelona.

Congratulations by your work. A hug and luck

Albio.

Papaupa
Activity Score 17
Copywriter
ssguixi's picture

i saw a crime film last nite with the victim wrote name of the murderer on side of loads of fax papers...:D

ssguixi
Activity Score 213
Art Director at Y&R
eltipo's picture

lol

eltipo
Activity Score 209
Copywriter
carlo's picture

Makes me smile.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

oranus's picture

жалка таракашкууууу!!! =\

oranus
Activity Score 5
Rosinter Restaurants
arcman's picture

It's sooo FUNNY... Nice one! =)

arcman
Activity Score 41
Graphic Designer
Guest's picture

why with blood? someone step on it?

Guest
Girlfireice's picture

brilliant

Girlfireice
Activity Score 254
Copywriter at Trainee
Kamikaze777's picture

Amazing! xD

Kamikaze777
Activity Score 119
My deskop
Inkzoo's picture

Awesome.....

Inkzoo
Activity Score 3
alausa's picture

Damn you Baygon! for killing a roach that can spell!

alausa
Activity Score 1420
Creative Director at Noah's Ark
seghbal's picture

the idea is great, I admire it, but i dont get it, if it's been killed by baygon why the hell there is a mess under the roach?! isn't it supposed to be clean death?

seghbal
Activity Score 35
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