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Open Happiness

Agency Network: 
Published/Aired: 
May 2012
Coca-Cola Print Ad -  Open Happiness

Description

Print advertisement created by McCann, Germany for Coca-Cola, within the category: Non-Alcoholic Drinks.

Caption

Coca-Cola open happiness.

Advertising Agency: McCann Erickson, Berlin, Germany
Chief Creative Officer: Bill Biancoli
Executive Creative Directors: Thorsten Adenauer, Stefan Baechle
Creative Directors: Tilo Endert, Erik Gonan
Art Director: Lisa Marie Schroeder
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Highest Rated

ChuckN's picture

Are you serious?

ChuckN
Activity Score 139
Copywriter
charithco's picture

think-full nice and simple.

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

khronos's picture

cute

khronos
Activity Score 998
Copywriter
Ad Analyst's picture

Beautifull Ad. Today the Quotes of Mr Ogilvy came true " Big ideas are usually small". Great ogilvy

Ad Analyst
somecopywriter's picture

Love the simplicity.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
creativechamber's picture

very 90s

creativechamber
Activity Score 30
mumbai
feysal's picture

coke does it again..awesome

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

allan080i's picture

boring :\

allan080i
Activity Score 117
Creative Director at Jotabequ Grey |

http://www.behance.net/allanjimenez

C B 2 8's picture

It would be nice if that was a natural crop of the logo - but it isn't.

C B 2 8
Activity Score 8
Art Director at BBDO Toronto
kleenex's picture

Simple works for me.

kleenex
Activity Score 51721
Web Designer/Developer
paulofoka's picture

amazing simplicity

paulofoka
Activity Score 2
gonndo's picture

Good approach, but I think is very 90's...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

samenshaw's picture

Simple but very effective! Well Done

samenshaw
Activity Score 47
Marketing Manager at Truly Deeply South Melbourne
incoming's picture

I am forever will be in love with Coca-Cola ads.

incoming
Activity Score 107
Pratt Institute
Martijn's picture

What part of the Coca-Cola logo is this?
http://www.logostage.com/logos/coca-cola.jpg

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

ChuckN's picture

Are you serious?

ChuckN
Activity Score 139
Copywriter
Fernando Fernandes's picture

Sempre coca-cola! perfeito!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
mahmoudb's picture

thoughtful only

mahmoudb
Activity Score 50
Art Director
fourwd87's picture

well, it would be better if it is only cropped...
but okay, it works in THAT way!

fourwd87
Activity Score 148
KyungHee university |

life is either, a daring adventure or nothing

Lawson Hembree's picture

Not bad, but not great.

Lawson Hembree
Activity Score 444
KDbranding's picture

nice one !

KDbranding
Activity Score 78
Graphic Designer
kalra kieth's picture

nice.

kalra kieth
Activity Score 139
Treplev's picture

Not as good as the Hands one. But still, nice and clean approach to perhaps the most recognizable logo ever.

Treplev
Activity Score 50
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