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Live light by Nathalie Rykiel

Agency Network: 
Published/Aired: 
January 2009
Coca-Cola Print Ad -  Live light by Nathalie Rykiel

Description

Print advertisement created by Rosbeef!, France for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Rosbeef!, Paris, France
Creative Director: Frans McCabe
Art Director: Antoine David
Photographer: Thomas Lagrange
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Guest's picture

???

Guest
Guest's picture

??? sorry, must be lost in translation ??? it's gonna have to be a great line to save this one ??? could someone help out the english bruthas &* sustahs, s’il vous plaît

Guest
Guest's picture

if this is a limited bottle packaging..it would be cool to have my hands on this..

if this just an ad.. O_o

Guest
teenie's picture

It says:

Diet Coke--my cult drink.

("Cult" here being something akin to "cool" and "cultural").

I assume the person signing it is a fashion designer or something. That said, I don't really get it.

teenie
Activity Score 1894
Copywriter
Guest's picture

thanks teenie

Guest
Guest's picture

Don't matter with the translation it's just very "pourrave" (very bad).

Guest
izmild's picture

good communication...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

unstatusfied's picture

obviously this brand dying (drinkin' Pepsi right now :) )

unstatusfied
Activity Score 54
Copywriter
Guest's picture

Nathalie Rykiel is the daughter and the new CEO of SONIA RYKIEL...

Guest
Guest's picture

I think it's pretty classy. Looks like a fragance ad. It changes from "classic" soda ads.

Guest
Guest's picture

You mean a frangrance that smells the rosbeef?

Guest
Guest's picture

its cool, I like it

Guest
Guest's picture

This bottle is amazing. I'm in love. The design is Modern, Classy and Colorful. All I can say is wow and kudos to Nathalie!

Guest
Guest's picture

I love this design : where can we get the bottle ?

Guest
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