Fusion, Chemistry

February 2010
Coca-Cola Print Ad -  Fusion, Chemistry


Student project completed in the fall semester of 2009. An advertising campaign for Coke Blak with a focus on the fusion of two American classics.


Chemistry, not rocket science
Somedays getting out of bed can seem impossible. With over a coffee cup’s worth of caffeine, Blak’s fusion of coffee and Coke gives you the energy you need to wake-up. Coke Blak: the simple solution to a complicated morning.

Creative Director / Art Director / Copywriter: Ryan smith
Photographer: Joseph Victor Stefanchik (
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Spoonfeederxxx's picture


Activity Score 641
austinblack's picture

Seriously... GO AWAY!!!!!

Activity Score 10
Hibon's picture

Please... you killing the greatest brand in the world with this "crap"

Activity Score 3734

Simple ideas are the best !

Guest's picture

Is that milk or is it coke or is it paint? Why does the whole ad looks dirty? How does this show that it's the solution to a complicated morning? Is it an energy drink (mmmmmmhmm.....)? I don't get composition. Why does it have to break? How does it show chemistry? Why focus on caffeine? Why are killing the brand? Would it work without the visual--purely headline ad? You can hardly read the copy and the headline. The copy is too explanatory. It doesn't show the rush one feels when drinking Coke. What's bad.

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