Apni pechaan

Agency Network: 
June 2008

Truck art has its origins from the region. The idea was to promote local culture so that general masses can relate to the value of coke.

Print advertisment created by Soho Square, Pakistan for Coca-Cola, within the category: Non-Alcoholic Drinks.

Celebrating our identity on the Coke side of life.

Advertising Agency: Soho Square, Lahore, Pakistan
Creative Director: Madeeha Noor
Art Director / Illustrator: Raheel Faraz
Copywriters: Fatima, Amna, Sha

Comments (23)

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dico's picture
Activity Score 332
pierrelastname's picture
Activity Score 2869

And the idea??

volumen's picture
Activity Score 330

no idea, only branding

casualtyofdesign's picture
Activity Score 108

Its cool but looks like one of a BaBillion vector arts you can buy on Not saying that this is one obviously but it does look similar. What is Apni Pehchaan anyways, the Olympics?

Michael "Mr. Echo" Roberson

Crisp One's picture
Crisp One
Activity Score 2005

Coke likes Muslims too....BUY A COKE!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

id give full marks to this. lovely branding activity especially in a country like pakistan! im taken aback.

i always wondered wen wud our neighbours get into advertising mode full-swing, coz they wer never there in the award circuits, on aotw or anywhere else...and im glad that work like this is starting to happen there (or atleast being featured here).

a big step for Pakistan. Good going guys...

~ old habits die hard, older ones never do ~

jai hind's picture
jai hind
Activity Score 356

i second that chintan, its really a surprise that they've come something good like this, nice art although it lacks of idea.

even then thumbs up to the art

jai hind
art director

Adaddicted's picture
Activity Score 3435

True...its the PAK side of life!


jai hind's picture
jai hind
Activity Score 356


me too in bahrain, my number is 36621683

jai hind
art director

raheelfaraz's picture
Activity Score 26

Thanx Chintan... I know we are really far behind... but true its a step....

Guest's picture

Good work Raheel.

Waqqas's picture
Activity Score 42

Com'on ...
No need to be pretentious. In fact, they've been doing a pretty impressive work for a very long time there; almost for as long (if not longer than) their 'neighbours'. ;)

Check out Mobilink advertisements for example:

Or, those from Telenor Pakistan:

lixsmk1's picture
Activity Score 79

Hi Chitan,

Rightly said, it wasn't being featured on any platform but can you imagine a country like Pakistan without advertising ;)

hammad's picture
Activity Score 3

Good work! we need to build our own identity through art and design its a first little step………

hamiya's picture
Activity Score 13

simply beautiful......... and nice art

mansoor khan's picture
mansoor khan
Activity Score 35

an outstanding effort,
very communicative
simply the best... keep it up guys!

fifilo's picture
Activity Score 74

Tight art direction.

owaisbaig's picture
Activity Score 6

nice artwork...very pakistani indeed

Aaqib Shah's picture
Aaqib Shah
Activity Score 416

gr8 work yaar................

Fahad Naveed's picture
Fahad Naveed


Guest's picture

lucky 143 only 2009 23/3.1989

arslan722's picture
Activity Score 81

truely PAK art,,,,,,,"Well done",,,,,,,,
i think its a good start from our side in Print media.