Advertisement
Log in or register to post comments
Lee Clow's picture

Simply awesome.

Lee Clow
Activity Score 46
Creative Director
Paolo keppella's picture

It's saying hot....and challenge..i like it....but the picture can be done better...

Paolo keppella
Activity Score 51
Art Director |

Think outside the X_BOX

theassailante's picture

needs better digital imaging definitely.. so-so as an idea

theassailante
Activity Score 234
Other
Daryllee's picture

Its not a complete ad...sigh...if only the digital imaging is better...what a waste...

Daryllee
Activity Score 56
Other
cooties's picture

...of money, if they are gonna enter it for international awards.

cooties
Activity Score 180
Other
kalpesh78's picture

its a good ad. yes i agree the shot could've been better but its already won some awards.. way to go ajgoankar

Silver - Abby (Mumbai Ad Club)
Bronze - AAAI Goa Fest

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

A. J. SMITH's picture

Its good.

So simple.

One of those 'ba boom, tiss!' one liners

A. J. SMITH
Activity Score 2822
slimseni's picture

i think i've seen a lot of hotter pepper sauce ads. i also think pepper ads are like condom ads, they are naturally inspiring.but how come all pepper ads always show heat or effects of fire.perhaps there should be more refreshing approaches. however, thats not a bad piece of art direction.
ATH
(Always Trigger-Happy)

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

B128's picture

I totally agree with slimseni. It's kinda like the 'invisible glass' ads for all the window cleaners.
As for this ad, I like,,, and I guess it works for India as they like very hot pepper, I only wish someone could do something for people like myself who don't take very hot pepper or tell me about improving taste in food.

B128
Activity Score 392
Art Director
Axxl's picture

Hmmm. What about this ad: http://merdanchik.com/temp/advertka/altoids.jpg
Won some awards last year.
Or this idea: http://photos1.blogger.com/blogger/4467/2059/1600/Fakir.jpg
Whatever...

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
kc_brock's picture

looks like another altoids rip-off.
only the execution is weaker in this one.

kc_brock
Activity Score 703
Art Director |

rd

Amigo's picture

Its Hot! good one

Amigo
Activity Score 43
Art Director |

aMiGo

RAZ21's picture

artistically i prefer this one than the other two Axxl. they are all the same idea and i guess you cannot avoid sometimes doing the same as other people. USP is officialy among endagered species so i think it is inevitable that advertisers are called upon to promote products and services that have more or less the same features. I would hate to blame this kind of coincidences to lack of creativity.

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

baanke Chauhan's picture

REALLY HOT SHOT JOB.................
GREAT WORK

baanke Chauhan
Activity Score 88
Art Director at B+
CNC's picture

on target!

CNC
Activity Score 2
Creative Director
nemesis's picture

the photo could be better

nemesis
Activity Score 765
Creative Director
TRICKY's picture

spot on axxl
the altoids ad looks better

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

alekvf's picture

Poor craftsmanship! It looks like spec-work (i only hope it is)... but even my spec-work looks more convincing. Or even my presented work before moving forward for final rounds.

Needless to say, i get the idea. And it's an interesting take, but it seems more painful than enjoyable... It sounds to me like someone was brainstorming about hot things and simply came up with this because it looked different". Again, shy thinking.

alekvf
Activity Score 22
Art Director
hellsfaveclown's picture

interesting idea.
bad art directing

hellsfaveclown
Activity Score 14
Art Director |

end of joy...Enjoy..

slim's picture

As forced as a baboon in a phone booth.
Or that simile.

slim
Activity Score 1047
Copywriter
LAZ's picture

i like the absence of logo. just the bottles. but as many said before, it needs heavy photowork

/LAZ

LAZ
Activity Score 288
Art Director
adyct's picture

what a cracker of an ad

adyct
Activity Score 37
Copywriter
nuclearshower's picture

agree, I think the idea is great just the art direction can be better.

nuclearshower
Activity Score 233
Art Director
wickedcheese's picture

This is great :D

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
spotanatomy's picture

[...] via adsoftheworld.com e sandeepmakam.blogspot.com [...]
http://www.spotanatomy.info/index.php?title=mumbai_india_salsa_piccant...

spotanatomy
Activity Score 72
Other
chillar.mahendra's picture

Greaaaaaaaaaaaaaaaaaaaaat!

chillar.mahendra
Activity Score 16
Marketing Manager
rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236
Featured Content

Latest Collections

Advertisement