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Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Miami Ad School, Germany for Coalition to Stop the Use of Child Soldiers, within the category: Public Interest, NGO.

Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Sara Kujundzic
Copywriter: Ruchir Sachdev
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jorj's picture

Striking.

jorj
Activity Score 638
Art Director at Senior Art Director
everartz's picture

it makes you ask: how heavy this weapon is? whether its heavier than the heavy school bag... again, good insight

everartz
Activity Score 7613
Art Director |

| everartz |

ivan's picture

That weapon is at least 15kg. Maybe there is someone among us who can identify that model, so we can be sure.

ivan
Creative Director at Ads of the World
Guest's picture

is that a joke... WTF is worng with the digital illustrator. looks around the gun.... we see a different backround. damm

Guest
Guest's picture

true

Guest
john doe's picture

If you are commenting student work there's no need to be that harsh. There is no digital illustrator.
It is a quite good concept and a good artwork – though it is not quite flawless.

john doe
Activity Score 1571
Art Director
dsklan's picture

congratulations

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

It's an M4 assault rifle.

Guest
Guest's picture

Bah! that´s a plastic weapon, it´s less than 1 kg

X´D

Like the ads, good job!!

Guest
Guest's picture

Yeah, you gotta clean up the old background in all those little in between spaces, the gun sight, between his arm and barrel, under the strap on his hip, etc. The juxtaposition of how children are treated in different countries is stark and thought provoking though.

Guest
clubjas's picture

nice touching theme..

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

vaikunta's picture

Pozdrav Saro, lep print, stvarno dobar! Ali obrati paznju na freistand imas propuste na pusci......:)pozdrav

vaikunta
Activity Score 64
Graphic Designer
mark3r's picture

Cool! the gaps on that kid are portals to another world!... other than that it's ok.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

Hits home hard! Where much of the first worlds' focus has turned to almost trivial things.

Guest
Guest's picture

immature cutting

Guest
Guest's picture

well just to let you lot know to its actually a m16 commando assult rifle ,. with a 20 shot box clip. very much like a m4 but a lot more old school with it all being pressed steel not high resin plastics. but very nice job with the photo. and its weights about 1.6kg

Guest
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