Oil & Water Do Not Mix

Agency Network: 
October 2010

Posters screen printed with oil taken from the beaches of the BP oil spill. Watch the video too.

Print advertisment created by Happiness, Belgium for Coalition to Restore Coastal Louisiana, within the category: Public Interest, NGO.

Advertising Agency: Happiness Brussels, Belgium


Creative management: Karen Corrigan, Gregory Titeca

Creative Director: Gregory Titeca

Creatives: Tom Galle, Ramin Afshar, Cecilia Azcarate Isturiz

Graphic Designer: Anthony Burrill

Screen Printing: Quitin Good, Michael Shoemaker, Purple Monkey Design

Comments (23)

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Highest Rated

Guest's picture

best design

jackmancer2017's picture

When you read it's printed with oil from the beach it becomes more powerful. But it lacks that in communication.

I wonder if this is an ad though, or art.

ivan's picture

It's on the fence. It's art promoting an organization.

Ads.chinaSMACK's picture
Activity Score 271

The video explains it...

Advertising @ chinaSMACK

too_graphic's picture
Activity Score 11

Can a piece of art work as a ad? or can Ad's be works of art...?

jackmancer2017's picture

Ads can definitely become art in my opinion.

For art to become an ad, it mostly needs some more communication.

I think the process of making art and a (good) advertisement is pretty similar for a long time in the process.

Guest's picture

it's just cool

Guest's picture

dudes, this is great. Ofcourse this piece of art is an ad. All paintings sold contribute to the cleaning of the Mexican Gulf. It's not just a print ad.

Great work. We'll see this in Cannes for sure.

CommandZ's picture
Activity Score 2498

Really great idea. Hello Cannes!

Guest's picture

Nice idea

mralanjones's picture
Activity Score 260

Cool, I'd love to own one.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Agree with JackM.

Lacks immediacy and stand alone relevance as it is.

The poster needs to tie back to the 'ingredients' of the poster itself.

The Jobless Writer
Will Think for Salary

Guest's picture

This one is made for Cannes. What's the idea really? Who do you help with this 'art'? Who is going to buy this for 150!!! euro? It tell's me something i've learned in primary school. It's only made to win a design lion and that sucks big time.

Guest's picture

you don't seem to get the subtle and philosophic dimension of it, don't you?

Guest's picture

The posters sold out in 2 days, gathering 41.000 $ for The Coalition to Restore Coastal Louisiana.

Guest's picture

it's ok...

salamandos's picture
Activity Score 1947

Great project which lacks absolutely nothing. "Gulf of Mexico 2010" in the right corner is more than enough information. Greets to Bruxelles.

Guest's picture

Salamandos chill out man. It's just an idea that isn't that brilliant made to score on international advertising prices. What does it tell you? That oil and water do not mix?

byzade's picture
Activity Score 129

very nice

Guest's picture

maybe this should get a gold before some people can appreciate it. wankers. This is great work.

jasonP's picture
Activity Score 222

Wow, sometimes I think that designers can change the world.
Really good work. And envy them.

ichan's picture
Activity Score 80

love it or hate it. i appreciate it.

Guest's picture

This one is made for Cannes future category : 'best case movie'.

Guest's picture

best design