Advertisement
Log in or register to post comments
Guest's picture

really bothers me that fingers splayed that wide could never hold a cigarette. looks like a peace sign.
and the type is absolutely awful.

Guest
Guest's picture

>>

well... guess what!!? It's supose to be a victory sign... >.<

Guest
Guest's picture

It's the victory sign, you idiot!... that's the point :|

Guest
Guest's picture

i thought the same thing. it looks like the cigarette was removed from clenched fingers. you're the fucking idiot for not realizing how easily misconstrued this is.

Guest
Guest's picture

It's supposed to be a victory sign, but it's forced. Really forced. You can still make it look like a V sign not needing to spread the fingers that wide.

Guest
Guest's picture

sorry, but no

Guest
Punch's picture

Uh, qué básico!

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

siii, hagamoslo lo mas complicado posible, no?

Guest
Guest's picture

I'm pretty sure in England this gesture (peace sign backwards) means fack off.

Guest
Guest's picture

Yes it does, but it is also a defiant 'V' for victory symbol. Churchill used it a lot. According to legend it dates back to Agincourt, when the English archers showed the French they had their drawing fingers so could shoot and kill them (the French had demanded 1/3 of the English archer force have their fingers chopped off in return for safe passage to the coast). it was not a polite sign even then. So yes, both Victory and Fuck off.

Guest
federo's picture

really, really good point

like it very much

it´s appropiate. only people trying to quit knows how victorious is each cigarette they avoid to smoke

federo
Activity Score 781
advertising agency
Guest's picture

maybe not the worst ad ever. but close.

Guest
ivan's picture

You're lucky if this is one of the worst ads you are exposed to.

ivan
Creative Director at Ads of the World
Guest's picture

I like this and I challenge anyone who doesn't to a fist fight.

Guest
Guest's picture

I´ll bet 10 dollars on me.

Guest
Guest's picture

This campaign is really let down by the 1970's art direction.

Guest
Guest's picture

I rather like it. The art direction sucks and the translation is a little off. 'Every un-lit cigarette is a victory.' is how it would be said in English. But it is a nice, simple idea. And if it also says 'Fuck off smoking', then good.

Guest
Guest's picture

I've seen worse ads, but the guys behind this one probably just got lazy somewhere down the line and decided to go for a smoke...

Guest
Guest's picture

i like it, especially the other one with the after sex-couple.

Guest
Guest's picture

idea is good but look at the picture the men is smoking there is a smoke

bad bad art direction

Guest
reklaMAN's picture

Haha, Sign "V" showed first non-comunnist polish primem ministre after II World War - T. Mazowiecki. Check this out: http://republika.pl/blog_np_4957/207305/tr/mazowiecki.jpg

reklaMAN
Activity Score 30
Featured Content

Latest Collections

Advertisement