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Demolished

Campaign
Agency Network: 
Published/Aired: 
March 2009
CNBC Print Ad -  Demolished

Also From This Campaign 2

Description

Print advertisement created by Woods Witt Dealy & Sons, United States for CNBC, within the category: Media.

Advertising Agency: Woods Witt Dealy & Sons, New York, USA
Chief Creative Officers: Gill Witt
Art Director: Gill Witt
Copywriter: Harry Woods
Producer: April Kandel
Account Executive: Phyllis Dealy
Client Creative Partner: Victoria Todis
Photographer / Designer: Stock / Multiple
Production Company: In-house
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bknowlden's picture

I'd like to say these have a merit to their classic layout, but these would make me do anything more than turn the page. The visuals are tired and stock-looking.

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

Guest's picture

Unfortunately the housing charity Crisis are running almost the same ad in Britain at the moment.

Guest
Guest's picture

Why is the house floating in the sky? At first glance, it looks like the house is being hit by a small moon and the cable looks like a larger planet, cropped in the far off distance. Too confusing.

Guest
Guest's picture

Thanks for being part of the problem. Heaven forbid we advertise the GOOD side of things happening.

Guest
monicamexico's picture

This is mediocre advertising at its best. We know the economy sucks, we know the housing market has been hit hard. We don't need you to show it to us in a freakin' ad.

monicamexico
Activity Score 830
Guest's picture

Here's the huge flaw with this ad:

The visual is trying to work off the idea that the housing market is unstable... like a house of cards.
A house of cards is inherently weak and collapses on its own merit.

Why the hell is there a bulldozer knocking down the house of cards?

Is it trying to say the housing market is so bad, it's like a house of card (which falls down on its own) being hit by a bulldozer?

Way too forced and convoluted.

Guest
Rhymie's picture

I agree... too forced

RAZ

Rhymie
Activity Score 23
Advertising
A.G. Pennypacker's picture

Apparently this recession has demolished the ability to make a good ad about the recession.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

It feels like 1991.

Guest
missed my turn's picture

It seems to be a better metaphor for CNBC's credibility, starring Jon Stewart as the wrecking ball.

missed my turn
Activity Score 426
Guest's picture

im shocked at how horrible this is. 1982?

Guest
Guest's picture

There's still some room on the sides of the CNBC logo if you need more info :P

Guest
Guest's picture
Guest
Guest's picture

Can we have a separate site for American work please, this is just embarrasing

Guest
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