Agency Network: 
December 2009

Print advertisment created by FCB, France for CNAC, within the category: Public Interest, NGO.

Conterfeiting finances organized crime.
It's in the terrorists' utmost interest for you to buy counterfeit products.

Advertising agency: DraftFCB, Paris, France
Creative director: Xavier Beauregard
Art director: Sebastien Zanini
Copywriter: Pierre-marie Faussurier
Photographer: Oliver Rheindorf

Comments (15)

Log in or register to post comments
Adaddicted's picture
Activity Score 3435

"There's an angel in every terrorist"
Funny bunch!


tirthomitro's picture
Activity Score 2758

funny. but not effective!

they showed me a picture & i laughed
dignity has never been photographed

lynz's picture
Activity Score 104

How so? Please explain.

satrianee's picture
Activity Score 3748

i like the campaign. (not supporting the CNAC's thinking though)

Using the terrorists for "casting" is a good idea. However does it also makes the "terrorism" looks a little cute for an unintended purpose?

xcreativity's picture
Activity Score 2374

it could have been a good campaign

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture
Activity Score 5403

Ok, I'll bite; explain.

thedesignaddict's picture
Activity Score 5403

Great campaign. I only wish the images showed a little more variety.

R U serious's picture
R U serious
Activity Score 418

I think there's way too much copy for such an obvious image.

Say my name, say my name...

atb2005's picture
Activity Score 13557

I think this might as well be a stunt. I am not saying that counterfeiting does not support organized crime, but it's still a little "forced". Reading this, one would think that terrorist groups are the only people, profiting from counterfeiting. They are overplaying, in a way, the guilty conscious factor here; you buy a counterfeit product, you support the bad guys! Is this going to work? Nope. People would continue to buy cheap knock offs.

Dzsoi's picture
Activity Score 8532

I really like the concept, maybe the art direction is too funny to take it seriously.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

It's just an ad guys........

silvi's picture
Activity Score 4172


Appolonia's picture
Activity Score 298

a bit complicated but nice

CopyRight's picture
Activity Score 713

like the other two better

rolling.stone's picture
Activity Score 2741

my only question all three ads

how many time you know BEFORE BUYING, that the product you are buying is COUNTERFEITED


~ Quite obviously, I have gathered no moss ! ~