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See-Saw, 2

Agency Network: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by Jung von Matt, Germany for Club-Mate, within the category: Non-Alcoholic Drinks.

Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Illustrator: Suzanne Levesque
Art Buyer: Karen Blome

Comments (11)

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keithstoeckeler's picture
keithstoeckeler
Activity Score 425

This campaign seriously got approved?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Are we missing something?
Because this campaign sure is.

The Jobless Writer
Will Think for Salary

jackmancer2017's picture
jackmancer2017

I'm mystified too ;p

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Frown-removing elixir.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

I'm not understanding this at all. Is the cola supposed to be his conscience or something? Cool illustrations, though.

atb2005's picture
atb2005
Activity Score 13557

I get it and I think it's pretty damn original. Unfortunately, not everyone would appreciate it. It's like abstract art; you love it or hate it. See saw means going up and down (closing vs opening of eyes here). Initially I too thought this had something to do with frowning vs being happy, but that doesn't make sense as Cola doesn't really make you happy. Ivan's comment below is correct.

ivan's picture
ivan

I deciphered is simply as cola opening your eyes. Waking you up. That's all. In a club environment the simplicity would be refreshing.

atb2005's picture
atb2005
Activity Score 13557

You are right. What do you mean by "club environment" though? Is this, btw, like Red Bull? People don't really fall asleep in clubs..

ivan's picture
ivan

Yes, like RedBull. Yes, disco. Well, you do kinda feel sleepy at 4AM. :)

Guest's picture
Guest

NICE, REALLY NICE

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Horribly cryptic.

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