November 2006


The red ribbon is THE symbol of the brand, as it was established on the bottle label since the 18° century. It is called "cordon rouge" in french (literraly red ribbon) and this symbol is really famous for french people as this champagne brand is oftenly called "cordon rouge" instead of its real name. People automatically recall the brand this "cordon rouge".


Champagne G.H. Mumm served on ice.

Advertising Agency: TBWA, France
Creative Director: Marie-Catherine Dupuy
Art Director: Javier Rodriguez
Copywriter: Daniel Perez
Photographer: Andy Glass
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What the... Nice retouch but...
Activity Score 34
Art Director
tom1977's picture

....lolol come onnnnnnn...what can i say...nice retouch thats it.

Activity Score 64
Creative Director
sutho's picture

What a wasted opportunity

There has to be a better strategy than serving Mumm on ice.

Surely there's a huge idea around using the letters mm.

Activity Score 92
Creative Director
Corona Raymaker's picture

Given the context, this is a very good one.
Nice visual and smart line.

Ivan, maybe you should translate the line. You can't get this in full when you don't know what's written there.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Rog's picture

Oh dear.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

segzzy's picture

Nice but over exaggerated....

Activity Score 4
Art Director
cookies's picture

I am not sure it's exaggerated, you get the message immediatly that's all.

I think it is a print for France only (under the french alcohol Evin law).
If so it's smart and this execution is really really nice !!!

good one guys !

Activity Score 2
Production Manager
madmartigan's picture

Just for information: you don't know how difficult is to work in france for alcool.Laws are really tough.We did our best considering the circunstancies and the client wishes too.I agree we could do something better but I fell happy of the result,done in a record time.Thanks for the comments guys.

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