November 2006

The red ribbon is THE symbol of the brand, as it was established on the bottle label since the 18° century. It is called "cordon rouge" in french (literraly red ribbon) and this symbol is really famous for french people as this champagne brand is oftenly called "cordon rouge" instead of its real name. People automatically recall the brand this "cordon rouge".

Champagne G.H. Mumm served on ice.

Advertising Agency: TBWA, France
Creative Director: Marie-Catherine Dupuy
Art Director: Javier Rodriguez
Copywriter: Daniel Perez
Photographer: Andy Glass

Comments (8)

Log in or register to post comments's picture
Activity Score 34

What the... Nice retouch but...

tom1977's picture
Activity Score 64

....lolol come onnnnnnn...what can i say...nice retouch thats it.

sutho's picture
Activity Score 92

What a wasted opportunity

There has to be a better strategy than serving Mumm on ice.

Surely there's a huge idea around using the letters mm.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Given the context, this is a very good one.
Nice visual and smart line.

Ivan, maybe you should translate the line. You can't get this in full when you don't know what's written there.

Rog's picture
Activity Score 6080

Oh dear.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

segzzy's picture
Activity Score 4

Nice but over exaggerated....

cookies's picture
Activity Score 2

I am not sure it's exaggerated, you get the message immediatly that's all.

I think it is a print for France only (under the french alcohol Evin law).
If so it's smart and this execution is really really nice !!!

good one guys !

madmartigan's picture

Just for information: you don't know how difficult is to work in france for alcool.Laws are really tough.We did our best considering the circunstancies and the client wishes too.I agree we could do something better but I fell happy of the result,done in a record time.Thanks for the comments guys.