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thirty6chambers's picture

wow. this is really horrible.

thirty6chambers
Activity Score 1464
Art Director
Rog's picture

Why? It's soooo Guinness, just by glancing at it.
Simple, clear little twist through the pneumonic.
Problem?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture

it's not much of an idea, to say the least. they're probably better off showing me a real glass of guiness that's floating. i don't want to be drinking dirty clouds, moths or crow feathers.

thirty6chambers
Activity Score 1464
Art Director
Rog's picture

It is an acquired brand (taste), 36!
Most people wouldn't like the look of it normally.
It looks like liquid Vegemite to me.

I think you're being a little too literal here.
The message is calorie/lightness.Not taste. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture

yes, i realize that. i can read. my point was that i don't want to be thinking about moths when i drink my beer. i don't know about you but i prefer the look of real guiness beer over a bunch of dirty moths and crow feathers.

thirty6chambers
Activity Score 1464
Art Director
jennywhx's picture

the dark/black cloud remind me the smelly polluting smoke from the nearby factory.
i thought Guinness is now targeting little girl/guy with dreams?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Rog's picture

People. Read the taglines, please.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chocolat's picture

the message is crystal clear, true. Bu the art is a bit strange...grimy clouds and dusty feathers....err, maybe not! :-{

Chocolat
Activity Score 286
Art Director
johann.s's picture

maybe it´s irony :) but who cares about the calories when you drin beer!? yes, maybe the peoples who go to mc donalds and order salad ;)

www.p-design.info

johann.s
Activity Score 112
Art Director
thirty6chambers's picture

the people who drink 100 bottles a week. but i guess the weight issue should be the least of their concerns then.

thirty6chambers
Activity Score 1464
Art Director
Rog's picture

FFS. Hands up anyone who's actually HAD a Guinness.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ivan's picture

Loving it.

ivan
Creative Director at Ads of the World
popdistortion's picture

Mmmmmh... Guinness. Have to say that people are taking the ad way to literal. I don't believe that the consumer will think 'dirty clouds, bah!'. Having that said, it isn't the best of Guinness beer ads.

popdistortion
Activity Score 1592
slim's picture

Idea is much more forced than past Guinness ads. I was expecting so much yet am left so disappointed.
I need a Kilkenny.

slim
Activity Score 1047
Copywriter
Conceptual-eyes's picture

Draught Guinness has 210 calories not 125 therefore it is not light. It is very high in calories. The ad is a lie.

Conceptual-eyes
Activity Score 1475
Copywriter
mrtalented's picture

looks like polluted beer.

mrtalented
Activity Score 2171
Creative Director
mikelite's picture

with that lineup & the equity of Guiness, I expect much much more. There's really no excuse for this kind of mediocrity.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

TimOxC's picture

The idea of this Ad is to show you that guiness is lighter. This is shown using a visual metophore. Clouds are ment to be light and so is the guiness. The colour of the clouds is to make a picture of a pint of guiness.

Guiness is not a dirty drink. It has an aquired taste and has conditions at which it should be drunk.

TimOxC
toomuchflystyles's picture

Rog, it's a mnemonic. "Pneumonic" suggests a lung ailment.

Mediocre for Guinness.

toomuchflystyles
Activity Score 155
Copywriter at Publicis, Toronto
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