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Ney Frances's picture

i get the idea, but the line is confuse, or is it just me?

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

purplesimon's picture

The line is great, but I can see how it can be confusing. The clothes (or furniture) are marked out on something that homeless people would use instead of what we might use - in this case a bin liner(?) instead of a jumper. So, the idea is that they make do with what they can lay their hands on, which is NOT a jumper. Hence the line.

Phew, does that make sense or have I confused you (and everyone else) more?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Ney Frances's picture

ok now i got it! 5 internets for you and 5 for the ad, hehe

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

teenie's picture

Should it still be "We make do with what we have"? If they don't have it, they can't make do with it. I think it's trying to be too clever, and missing the mark a little.

teenie
Activity Score 1894
Copywriter
tyraptos's picture

Wasn't there a similar one on a newspaper?

Tyra

tyraptos
Activity Score 74
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