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School of fish

Campaign
Agency Network: 
Published/Aired: 
February 2009
Clorox Print Ad -  School of fish

Also From This Campaign 2

Description

Print advertisement created by DDB, United Arab Emirates for Clorox, within the category: House, Garden.

Caption

In living colors

Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Adham Obied
Senior Art Director: Issam Al Bouini
Copywriter: Mark fillon
Illustrator: Issam Al Bouini
Client servicing: GP, KrishnaKumar, Neha Mehta
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atb2005's picture

Very beautiful! Love the premise, the tagline, and even the art.

atb2005
Activity Score 13557
noj's picture

im not sur for fish because smells bed, not good asociations. May be with color seaweed be better

noj
Activity Score 86
Art Director
niko_17's picture

its weird, dont like the art very much.

niko_17
Activity Score 138
work
alexander_bickov's picture

Beautiful idea

alexander_bickov
Activity Score 3279
Marlus Lau's picture

The idea is great, but the art is not!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
luispiter's picture

i dont like...

luispiter
Activity Score 2756
comunication
Hibon's picture

Nice work.

Hibon
Activity Score 3734

Simple ideas are the best !

art.vs.commerce's picture

i really like this, again, could it have been stronger if the buttons were part of the scene.

art.vs.commerce
Activity Score 566
Art Director
Mickrock's picture

I get kind of pissed when producers of chemical products use a beautiful natural thing to sell their product.
Looks good. No substance. And you're killing the fish.
It's bleach whichever way you colour it.
Fail.

Mickrock
Activity Score 53
Art Director at MegaCorp.
atb2005's picture

There's nothing to kill here. This is not real fish, this is fabric with a fish pattern. The idea is that Clorox brings fabrics (or colors) to life (makes them cleaner, brighter, etc) Hence, the copy.

atb2005
Activity Score 13557
rajesh_keyaar's picture

good work

rajesh_keyaar
Activity Score 236
Mickrock's picture

@atb2005
Bleach gets in the water, bleach kills fish. Just because it's a pretty ad doesn't make it right.
I get the concept... it's just not very good.
 
But it looks nice... style over substance.
 
They should go back to the staid old method of showing the washing machine and the before and after comparison shot. It seems to work.

Mickrock
Activity Score 53
Art Director at MegaCorp.
Dzsoi's picture

"They should go back to the staid old method of showing the washing machine and the before and after comparison shot."

You can't be serious.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Adaddicted's picture

Not a fan of this one, like the effort not the art!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

cyberjaleel's picture

Nice!!

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

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