February 2007



Delay your aging daily.
Aging is a natural human process, but free radicals in UV light, air pollution and cigarettes can accelerate the aging process. Erhalogy as a daily skincare product with antioxidant can help you prevent premature aging and keep your skin healthy all day long.

Advertising Agency: Celsius, Jakarta, Indonesia
Creative Directors: Elwin Mok, Yenny Siswanto
Art Director: Iwan Sutrisno
Copywriter: Ken Priyahita
Photographer: Davy Linggar

Comments (20)

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shaft_drive's picture
Activity Score 273

two words: tock tick.

Bianconiglio's picture
Activity Score 406

That's great!

(Bianconiglio is looking for some freelance work)

Rog's picture
Activity Score 6080

Spot on, Shaft. ;)

Are we all on the same page, Bianco?

>>>> That's not an ad. THIS is an ad.

Mash's picture
Activity Score 8

too much of copy...

Saltsea's picture
Activity Score 319

1st level. Even less: zero level.

adsux's picture
Activity Score 50

what's with the needles pointing out to certain numbers?

Disco Munky's picture
Disco Munky
Activity Score 3890

I don't get it.

Doin' it for the points

Disco Munky's picture
Disco Munky
Activity Score 3890

I get it now, and it's stupid.

Doin' it for the points

wgeddes's picture
Activity Score 298

well explain it to me please!

spacecadetglow's picture
Activity Score 247

the numbers on the clock are reversed, so time is going backwards.

postman's picture
Activity Score 951

Thanks! These thirds seperated by the needles really distracted me.

elmikel's picture
Activity Score 1147

This looks like not delaying but turning back ageing...

cp's picture
Activity Score 354

The key tagline talks about delaying, not reversing aging. How does this relate to the clock, which
suggests that of reversing / turning back ?Even then, are the hands moving clock-wise or anti cw?

novel's picture
Activity Score 190

this ad is so boring!

hang-the-dj's picture
Activity Score 1262

I don't think anyone's been desperate enough to actually do the backwards clock thing for real before.

Wow, it looks as boring as I thought it would.

Do these guys hate colour?

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

A plastic surgery place made an actual clock billboard that ticked backwards. That was years ago. And it was pretty cool to do it in real life. This just sucks.

hang-the-dj's picture
Activity Score 1262

Yeah, makes sense as an ambient idea, but there is a very good reason why this nas never been done in print.

commandw's picture
Activity Score 21

the colour is ok. the ideas is not good.

javierspuig's picture
Activity Score 12

Es la tercer campaña que veo con la misma idea, y la grafica es identica!!! digan NO a la pirateria!!!!!!
se supone que somos creativos, jajaja...

bhavdeep's picture
Activity Score 284

wat the hell is that huh|???