Comments (14)

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thirty6chambers's picture
Activity Score 1464

Seems similar to this Vick's print ad:
but this is no where near as good.

adddd's picture
Activity Score 95

Totally agree

Kateter's picture
Activity Score 2029

is the left side of the photo really necessary?
I think not.

but yeah... really close to Vick's.

Tincho's picture
Activity Score 1093

Agree with the other comments up here. I like it anyway.

baffled's picture
Activity Score 108

but oil of olays "tock, tick" is better.
its not exactly the same, but similar...

Gorilla Lover's picture
Gorilla Lover
Activity Score 84

Nice n' forced.

verta's picture

Disagree with the comments. The left side is justified for its probably a double-page ad. Beautifully poetic - not forced.

elmikel's picture
Activity Score 1147

ok, nice photo and another way how to show the time is still but is this really a way how to sell this product to TA or just another "clever" strike among the ad community?

miguel's picture
Activity Score 36

very good job!! Well done!!

54NN's picture
Activity Score 115

I have seen it in a commercial , the product settles and stops the hands of the clock.


rocketman's picture
Activity Score 385

Does anyone think this copy could be better?

halfstring's picture
Activity Score 288

Send you skin back in time.

pais's picture
Activity Score 49

Done. See Cannes Lions Archive. No prize by the way.

Award: No Prize
Year: 2006
Category: A08 Cosmetics & Beauty
Title: CLOCK
Advertiser: O BOTICARIO
Product or Service: VITACTIVE FACE CREAM
Advertising Agency: ALMAPBBDO
Country: BRAZIL
Creative Director: Marcello Serpa
Copywriter: Roberto Pereira
Art Director: Luiz Sanches
Account Supervisor: Fico Meirelles/Izabela Villaca
Photographer: Andreas Heiniger
Advertiser Supervisor: Marcia Magno
Entrant Company: ALMAPBBDO

alectoplasmo's picture
Activity Score 24

i hope it's a double page ad cos that would give the layout so much sense. ((otherwise, i didn't have to see the left side of the vanity.))

i think it's really witty, though. i like it a lot.