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Health

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by BBDO, Venezuela for Clínica Dempere, within the category: Health.

Caption

We make fairy tales come true.

Advertising Agency: ZEA BBDO, Venezuela
Creative Director / Copywriter: Gerardo Pernía E
Art Director: Roberto Mondello
Illustrator: Antonio Aponte
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Highest Rated

LittleJoe's picture

I don't like it so much, I think this is the only one with a good illustration. But I have a question for you... can someone tell me why if I did a campaign like this, I'm sure Disney Pictures would sue me?????

LittleJoe
Activity Score 345
Graphic Designer at Torino
hasalaka.th's picture

Really nice campaign. It works.

hasalaka.th
Activity Score 288
mediamax
Good Blood's picture

Clever, but is it real?

Good Blood
Activity Score 43
Copywriter
Shawali's picture

Borrowed interest. Sucks.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

sacrilegend's picture

This has always been an interesting argument to me. Personally, I feel much of advertising is borrowed interest -- borrowing from a piece of iconic pop culture, and using it to communicate another idea, or adding a bit of a twist to it. Here, the twist would be Ariel's transformation from finned femme to legged lady via surgery, rather than magic -- telling the consumer magical results can, in fact, happen thanks to science and not fantasy.

I'm not saying I disagree with you, I'm just curious where we, in the industry, draw the line.

And for the record, I'm in between loving this campaign and despising it. That I think most "average Joes" would really get a kick out of this gives "loving" a bit more weight. But not much.

sacrilegend
Activity Score 3394
Copywriter
riyelam's picture

This one is really good.... Ariel look a bit older though :)

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Baelin's picture

And the surgeon dined happily ever after on sushi that night.

Baelin
Activity Score 273
Copywriter
kleenex's picture

The whole idea is great.

kleenex
Activity Score 51110
Web Designer/Developer
chipichipi's picture

uma maravilhosa campanha, ilustração muito boa!

chipichipi
Activity Score 6
Copywriter
Tripioso's picture

Excelente… ¿Qué más puedo decir?

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Kingnaldo's picture

Trucho creo que es un trucho

Kingnaldo
Activity Score 181
Creative Director at graphic desing |

Kingnaldo

lezy's picture

the concept and the thought is conveyed really well here.
bt wat i didnt like is the illustrations... somehow its a bit scratchy n it makes the character look old.

really liked the message and the thought.

lezy
Activity Score 377
totoelloco's picture

Good campaign, sends the message. Good illustrations.

totoelloco
Activity Score 71
Other
LittleJoe's picture

I don't like it so much, I think this is the only one with a good illustration. But I have a question for you... can someone tell me why if I did a campaign like this, I'm sure Disney Pictures would sue me?????

LittleJoe
Activity Score 345
Graphic Designer at Torino
damd's picture

Excellent art direction, great idea... I haven't seen anything like this. Really good work guys.

damd
Activity Score 159
Planner at WI
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