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Esthetic

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by BBDO, Venezuela for Clínica Dempere, within the category: Health.

Caption

We make fairy tales come true.

Advertising Agency: ZEA BBDO, Venezuela
Creative Director / Copywriter: Gerardo Pernía E
Art Director: Roberto Mondello
Illustrator: Antonio Aponte
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Highest Rated

chipichipi's picture

Bom conceito, boa história, bom cliente.

chipichipi
Activity Score 6
Copywriter
chipichipi's picture

Bom conceito, boa história, bom cliente.

chipichipi
Activity Score 6
Copywriter
LittleJoe's picture

I don't like it so much, but I have a question for you... can someone tell me why if I did a campaign like this, I'm sure Disney Pictures would sue me?????

LittleJoe
Activity Score 345
Graphic Designer at Torino
LittleJoe's picture

This post is refered to the ad with the little mermaid

LittleJoe
Activity Score 345
Graphic Designer at Torino
Morecowbellpls's picture

Maybe cuz the tales this campaing refers to are public domain (and they are), and what is property of Disney is the character interpretation, thats why the illustrations have nothing to do with the disney style.

Morecowbellpls
Activity Score 42
LittleJoe's picture

really? infact the little mermaid is not identical to that of the disney...

LittleJoe
Activity Score 345
Graphic Designer at Torino
LittleJoe's picture

One of this links says: "Disney takes public domain works, like The Little Mermaid (written over 100 years ago, ergo, public domain), turns them into copyrighted works like their 1989 film, then aggressively litigates against anyone who mentions the fairytale, despite it technically being a public domain story. In other words, Disney makes its money off of stealing stories and ideas from the public domain, turning them into corporate property, and fighting anyone who tries to use them."

But I think it's not correct at all. I think that using the name "The Little Mermaid" anyone could sue you 'cause is the name of the fairytale, but using a drawing or a logo, evidently identical to the original one (even if it's property of a multinational that uses marketing to sell his products as sayed in another part of the same link) I think is not the same thing.

Just an example, with a movie, but is the same... Do you remember the Mask of Zorro? If if I am not wrong nowadays Zorro is a public domain character, so you can use him, you can make another movie, etc etc... but you can not use an Antonio Banderas image!

I'm not a Disney fan too, but if I had created a character with precise characteristics, I would not want that it was used by whoever.

Ciao

LittleJoe
Activity Score 345
Graphic Designer at Torino
damd's picture

Genial!!!

damd
Activity Score 159
Planner at WI
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