June 2007



The same sensation, but in mini.
Snickers mini

Advertising Agency: Tiempo BBDO, Madrid, Spain
Executive Creative Director / Creative Director: Andres Martinez Echeverria
Copywriter: Martin Subercaseux
Art Director: Artemio Buneta
Photographer: Michael Selley
Producer: Mayte Carabias
Account Supervisors: Maria Lopez Chicheri, Rocio Abarca
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creative420's picture

Ha ha.. this is funny.. but bad execution..

Activity Score 279
futura's picture

It's ok, agree on bad execution one.

Activity Score 148
Swissy's picture

I like the idea for sure but agree with the bad execution.

Activity Score 44
Pacific Blue's picture

Why bad execution?
Anyone can give me details about the execution?

Pacific Blue
Activity Score 335
Art Director |

/// The clock is laughing in my face ///

chintan ruparel's picture

if u observe closely, the sky texture on the extreme left looks majorly photoshopped.

next, the mountain part and the grass also look kinda fake n forcefully put 2geder.

again, the guy wid d rope looks quite out of place with the colour scheme and size.

finally, i feel a packshot would've worked much better instead of the logo...and the typesize could've been smaller

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

otto54's picture

now those are very useless comments.
who cares about the photoshopped extreme left or the grass and whatelse.
the idea works and the result is a shortlist in cannes...
i have seen this printed and there are no fake n forcefully detail in the whole image.

Activity Score 381
Art Director |

Advertising pass, pasta remain...

puppiepoppy's picture

I think this got a metal in Cannes, not just shortlisted.

I liked it and felt it's kinda humorous! Love it. I guess you guys need to go up to the Cannes website to view the better color version of the ad.

Activity Score 1634
Creative Director |

ivan's picture

Oh, man! How refreshing to see such detailed critique. (guys:hint..hint;)

Creative Director at Ads of the World
Jumo's picture

+1 !!

Activity Score 592
Art Director |

Art Director FP7 Morocco

oshe's picture

Really really good. Creative but direct, direct but creative. Good and hard job


Activity Score 852
Copywriter |

juliangray's picture

i dont agree, i think the main problem is that the feeling that you get climbing a mountain is not the same that climbing a rock. the adrenaline, the rush is the most important thing.

i dont hate the concept but this execution doesnt trasmit it in a clear way.

Activity Score 987
Art Director
Rog's picture

That is a seriously clunky line/idea.
So, if that scored Cannes...then it just gave me a mini sensation.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Ad Junkie At Large's picture

agreed, "but in a mini" sounds akward, it sounds like it should be an everyday expression, but it's not

Ad Junkie At Large
Activity Score 554
Art Director
liar's picture

The copy should not be in cap, rather a mini copy, or subscript.

Activity Score 384
fluffy's picture

I like the idea, but the execution could be better. Another photo and teeny tiny copy.

Activity Score 236
afterbyrne's picture

Made me smile.

Activity Score 205
Creative Director at Afterbyrne |

David Byrne

Joe76's picture

Me like it :)

Activity Score 762
Art Director
moussaka07's picture

Made me smile yes, but i have to agree there should have been a pack shot, more than the logo there. :)

Activity Score 2
Client Servicing
Maxwedge's picture

Agree with comments above re type and pack even if a mini-pack shot would have been tricky to show a size comparison. At first glance looks like he's climbing a dinosaur turd in some horrible cold field, but nice and lateral concept. The Ad I mean.

Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

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