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mahi_dhk's picture
Activity Score 90
Art Director at Grey Dhaka
njae's picture

better art direction or innovative use of photography coulda saved this borderline 'alright' idea.

Activity Score 68
Art Director
chriscros's picture

Why is a bad idea??? it´s a rememberable image of how strong the hair can be, even if the situation is unrealistic. How does come 2 chics in that situation...

Good hair can be life-essential for beautyfull women, like shoes ;) and so the campaign is a metapher for that good hair saves a women life.

Activity Score 12
Graphic Designer
SuzieY's picture

i luv ur interpretation of the ad

Activity Score 24
thinkFRESHdesign's picture

tired - the ad does nothing to explain why these two ladies, dressed semi-formally, are even hanging from a cliff to begin with. Where did they come from? Why are they there?

Activity Score 242
Other |

original doodles + creative sweat =

adkutz's picture

Just saw this ad. ou are spot on again. They could have been dressed for trekking not a party. But this idea of the hair being attached should have gone with the other two.

Activity Score 48
Hernan's picture

rememberable is not a work Ms. Chriscos. Second why are they wearing night dresses in a hike???3rd In my opinion keep hair strong is not a good strategy.

Activity Score 2
Art Director
chriscros's picture

dear hernen,

it doesn´t matter why wearing night dresses in hike or elsewhere, fact is, the image hurts. women are more sensual than men. and images that hurts in the eye, can be better memorized than perfected balanced images. i think strong hair is good strategy, especially in malaysia where the enviroment is rougher than in western countrys. there are enough "makes your hair beautyfully shine all the day" concepts.

Activity Score 12
Graphic Designer
naeboo's picture

im not someone in the industry, but to me, it looks like they are having a catfight and thats all.

Activity Score 8
kanja's picture

Is a very bad concept, i think, bad execution, if i'm a girl, and going to hiking... why should i dress like going to shopping... think about it... too forced...and last comment, the girl that pulling her hair, looks like standing, not falling, am i correct? Correct me if i'm wrong..

Activity Score 100
Client Servicing
chriscros's picture

@ kanya

i don´t think these girls are supposed to hike. it´s a "think further" image and TF images are ad killers. i don´t know why they are hanging around and i don´t care about it. of course if one don´t understand a ad, negative feelings about the product will rise. maybe in asia this a typical diner party situation. anyway they have a strong climate and strong climate demands strong hair.

but malaysian hair ads are strange in someway :

Activity Score 12
Graphic Designer
strongbone's picture

good job... funny

Activity Score 107
Art Director at ScamAd
Tunisian Trekker's picture

I think too is a good idea and have real meaning

Tunisian Trekker
Activity Score 6

I love trekking in Tunisia especially in the Sahara | Pour vendre et acheter en Tunisie publier une annonce

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