Agency Network: 
January 2013

We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

Print advertisment created by Clever Mad, Turkey for Clever Mad, within the category: Agency Self-Promo.

To increase sales by %300 contact us.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel

Comments (6)

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sacrilegend's picture
Activity Score 3394


Edit: I realize I should be leaving constructive criticism, but it's very hard to critique work that simply isn't there. There's not even a concept here.

Tumi's picture
Activity Score 16

I don't get the message in the visual. It feels empty. Doesn't have enough meat.

Shawali's picture
Activity Score 8442

If you feel the need to explain your ads, it simply means that they don't work. And they really don't.

This is simplistic and, to be honest, lazy.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

gagan's picture
Activity Score 164

It's an Oxymoron!

the_lizard_king's picture
Activity Score 1257

If this is how you advertise yourself... God save your clients!

And then GOD said...
Let there be creativity!!!

DavidShao's picture
Activity Score 42

Their message is too complicated for how they are communicating it. fail.