Agency Network: 
January 2013

We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

Print advertisment created by Clever Mad, Turkey for Clever Mad, within the category: Agency Self-Promo.

To increase brand awareness by %150 contact us.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel

Comments (4)

Log in or register to post comments
GrumpyArtDirector's picture
Activity Score 858

Please stop explaining your ads. Ads should explain themselves.

tazyboy's picture
Activity Score 777

Agreed.. and I strongly believe if you are explaining your ad than its not an ad.

the_lizard_king's picture
Activity Score 1257

I can't believe this is an ad!

And then GOD said...
Let there be creativity!!!

TheSmirkingFox's picture
Activity Score 145

The ad is explained below but ALSO *inside* the ad - "to raise your brand awareness by 150% contact us"... That tells you that your message isn't clear. The copy shouldn't explain the ad for you.

Also in terms of AD, there's something wrong with the negative space here. I love white space when it's done well, but here it just looks empty and cheap.

Better luck next time!