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150

Campaign
Agency Network: 
Published/Aired: 
January 2013
Clever Mad Print Ad -  150

Also From This Campaign 2

Description

We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

Print advertisement created by Clever Mad, Turkey for Clever Mad, within the category: Agency Self-Promo.

Caption

To increase brand awareness by %150 contact us.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel
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GrumpyArtDirector's picture

Please stop explaining your ads. Ads should explain themselves.

GrumpyArtDirector
Activity Score 858
Art Director
tazyboy's picture

Agreed.. and I strongly believe if you are explaining your ad than its not an ad.

tazyboy
Activity Score 777
Art Director
the_lizard_king's picture

I can't believe this is an ad!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

TheSmirkingFox's picture

The ad is explained below but ALSO *inside* the ad - "to raise your brand awareness by 150% contact us"... That tells you that your message isn't clear. The copy shouldn't explain the ad for you.

Also in terms of AD, there's something wrong with the negative space here. I love white space when it's done well, but here it just looks empty and cheap.

Better luck next time!

TheSmirkingFox
Activity Score 145
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