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Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Y&R, Israel for Clearex, within the category: Health.

Caption

Don't hide it, clear it.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig

Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek

Account Supervisor: Dana Cogan

Account Executive: Anat Ruderman
Photographer: Menachem Reiss
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alexander_bickov's picture

Nice idea :)

alexander_bickov
Activity Score 3279
jorj's picture

now they are more obvious.

jorj
Activity Score 638
Art Director at Senior Art Director
tirthomitro's picture

different...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

BobAdaholic's picture

funny and nice

BobAdaholic
Activity Score 44
Copywriter
GMD10's picture

Fresh idea for sure. Except that doesn’t make it good advertising. For instance the copy could have been better. It's a bit confusing now.

What are you hiding if you draw a tattoo around your pimple?? Shame got nothing on you.

Second, the visual suggests, probably unintended, that you can solve your zit problem by being creative. The problem is solved without the product. In such a way that it even demands respect from friends for the sense of humor.

I know a teenager wouldn’t really see a face tattoo as an option. But they will take the joke, not the brand. As the brand doesn’t seamlessly connect to the idea that drawed them in. (Only the Pac Man version does a decent job.)

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
mrckais's picture

me da hueva cuando alguien escribe un comentario tan largo.
esta buena la idea, aunque no me encanto

mrckais
Activity Score 417
Art Director |

mrckais

kevgroat's picture

whooooooo who do that to their face? that CAN make sense with women in the example of cover up make-up. i think that's what it should be using for hiding.

but really, it should be about people popping their big ol juicy zits

kevgroat
Activity Score 175
In1dmag's picture

execution could be better , but the idea is cool , so , done !

In1dmag
Activity Score 78
premc's picture

cute !!
7.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

SoCH_TO's picture

nice Idea !!

really cute !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

awesome Idea !!

Guest
rolling.stone's picture

Liked it, Great

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

cmon people, i don't think that a teenager try to hide a pimple, its not an insight, that's why i feel a wrong focus on that. (sorry my english)

Guest
pwucel's picture

I perfectly like the message, its strong! Visually Ok, good if the tattoo is in color pimples can really hide he he he... No worry it will grow till it develop identity. Good work

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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