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kamle108's picture

concept & idea very good but it is may controversial.

kamle108
Activity Score 24
Indore, India
Wordnerd's picture

you really got those? enlighten me, please! why the illustration and why so much white paper? and where is the "soft" aspect?

Wordnerd
Activity Score 6692
Copywriter
Davosk's picture

I think they used the illustration, as bad as they are, because there was no budget to pay for stock shots. I agree there's too much white space, didn't need to be a double page.

Davosk
Activity Score 4815
Art Director
supersupergirl's picture

i got the soft lenses part... but what is the clear picture part? and this one works the strongest because you never see Gandhi without his signsture glasses. but the line means what... clear picture?

supersupergirl
Activity Score 294
Copywriter at JWT
capton john's picture

Actually idea is that these soft lenses are so good that these person used these lenses & they have no need to use spectacles. Am I right? But this idea don't fit on the punch line "soft lenses clearer picture" because it don't show any softness & not about clarity.

Think, Act, Invent.
http://captonjohn.deviantart.com
http://captonjohn.blogspot.com

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

vinaywins's picture

Can anyone explain me... what's this????

vinaywins
Activity Score 138
Copywriter |

Vinaywins

ManchuChanchu's picture

whats the need for the indian flag stripes n the visual pushed to the top left? good idea. bad art direction

ManchuChanchu
Activity Score 701
Art Director
camucic's picture

They all are famous people that used to wear glasses...without glasses you can see them better...I think...

camucic
Activity Score 17
Copywriter
tridipnandi's picture

bad illustration

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

Copied from a Lawrence and mayo campaign. Visual by visual.

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