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A

Campaign
Agency Network: 
Published/Aired: 
April 2012
Claro Print Ad -  A

Also From This Campaign 3

Description

Print advertisement created by Ogilvy, Brazil for Claro, within the category: Public Interest, NGO.

Caption

One letter is all it takes
Don't text and drive

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani
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Highest Rated

brookjohnston's picture

I like it...love how the letter works as road line dashes.

brookjohnston
Activity Score 296
St. Lawrence College
Philip Cherian's picture

i like the campaign

Philip Cherian
Activity Score 30
everartz's picture

others were done at a higher level of retouching as the idea flows the same...

everartz
Activity Score 7613
Art Director |

| everartz |

10pencils's picture

This one's a little forced, I think. The others feel more natural.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
brookjohnston's picture

I like it...love how the letter works as road line dashes.

brookjohnston
Activity Score 296
St. Lawrence College
toute's picture

Best of the 3.

toute
Activity Score 22
Art Director
adeight's picture

Brilliant campaign!!!

adeight
Activity Score 33
Graphic Designer at Ad Eight creatieve communicatie
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