Agency Network: 
June 2010

Print advertisment created by Link, Italy for City of Nettuno, within the category: Public Interest, NGO.

Get a dose of personality. Be different, say NO to drugs.
Promoted by the City of Nettuno.

Advertising Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo

Comments (20)

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cebado's picture
Activity Score 256

Che, medio que nos damos cuenta que está todo puesto asi nomas, a ver si se ponen un poco las pilas con el arte x favor!!! O traten de hacerlo menos choto :D

Reality Check's picture
Reality Check
Activity Score 2539

From sheep to sheep, we've been there, seen that.

Sushi lover's picture
Sushi lover
Activity Score 907

I don't get it. Can anyone explain it?

Dream needs to be big!

miko1aj's picture
Activity Score 3086

sheep. they follow each other without individual thinking; actually they always follow after the shepherd's voice. Very nice animals.

atb2005's picture
Activity Score 13557

Ok, I agree that one should be different and say NO to drugs. But why would they wanna look/act like a sheep? That's stupid. The image itself however is fun.

Reality Check's picture
Reality Check
Activity Score 2539

@ atb2005

I could be off-base here, but I believe the subjects represent the drug-users, hence why they're portrayed as conformist sheep.

atb2005's picture
Activity Score 13557

No you are not off-base. Yep, you are right. That just didn't occur to me immediately. Well, in that case, I would give the campaign 2 more stars. Thanks, Reality Check!

Guest's picture

"do not follow the herd"

pez's picture
Activity Score 1804

I wanna be in that party with a sheep-mask!

Billoughsby's picture
Activity Score 5144


That's it.

ERROR404's picture
Activity Score 770

those sheep girls look hot xD

Cheerriiee's picture
Activity Score 952

poor execution.

Guest's picture


nspad's picture
Activity Score 96

Bad execution. To me it looks like the sheep are having a fucking awesome time - why wouldn't I wanna be in on it?

Sorry, but I'm off to that party to do coke and cut loose.

jackmancer2017's picture
Activity Score 6992

I don't see Berlusconi, where is he?

Francesco1n's picture
Activity Score 73

He is in the bedroom of course, inside that house...
: )

Guest's picture

I’m missing this wrong message.

These humans/sheeps have personality
or with drugs even sheeps can have fun in a cool swimming-pool?

Guest's picture

La metafora delle pecore per significare omologazione è scontata, banale e usata mille volte.

Be original!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Whoever created this ad was obviously tripping.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

These are cool sheeps. Fail.