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Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by Serve Marketing, United States for City of Milwaukee Health Department, within the category: Public Interest, NGO.

Caption

Your baby sleeping with you can be just as dangerous.
Babies can die when sleeping in adult beds. Always put your baby to sleep on his back, in a crib. If you can’t afford a crib, call (414) 286-8620.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Mitch Markussen
Copywriter: Jon Krill
Photographer: Brian Malloy
Photo Retouching: Jim McDonald
Account Executive: Matt Larson
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MK-tessa's picture

So your baby is a knife wielding murder keeping it under the bed until you return? lol

MK-tessa
Activity Score 216
Art Director at student
chuckieT's picture

These scare tactics are so extreme it becomes laughable.

chuckieT
Activity Score 680
Creative
andylefty's picture

That baby looks like it was in a boxing match.

Think it's been roughed up, the image not the baby.

If you can't afford a crib, what happens?

It is a bit much but a simple associative message for parents to remember.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

the point is to explain - not to scare especially when you are dealing with first time mothers.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jponino's picture

made too scare the hell out of mothers with a lack of confidence and hypochondriac... completely stupid (even if it's a real issue)...
one day, you'll have too put your baby in a protecting bubble for the rest of his life !
honnestly, who hasn't been sleeping with his parents when he was a baby here??? nobody, and nobody died :)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
andylefty's picture

I would agree with the above comments that scaring already petrified mothers is rather cruel and unnecessary.

I only question that there must be a reason why they keep hammering on with this type of ad. Would a stats fact help?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Takmelius's picture

Agree with all the comments. Also, the visual implies that the baby is the source of danger not in danger.

Takmelius
Activity Score 203
Creative Director
Roger Keynes's picture

A suffocation metaphor... rather than this super heavy handed thought?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture

Attractive ad and good work but not so the message. Why the baby has the weapon? isn't him the victim?

MicheleVirgilio
Activity Score 2617
Glut's picture

wow, bad art work and little sutile

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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