Agency Network: 
May 2014

Print advertisment created by la comunidad, Argentina for City of Buenos Aires, within the category: Public Interest, NGO.

Get in shape without eating the stuff that people who get in shape eat.
Better by bike.

Advertising Agency: La comunidad, Argentina
Chief Creative Director: Joaquín Molla
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Art Directors: Fernando Sosa, Dante Zamboni
Copywriters: Ramiro Raposo, Nicolas Larroquet, Adrian Rey, Aaron Zimroth
Illustrator: Guillermo Muñoz
Group Account Director: Sebastian Diaz
Account Executive: Lucas Saenz
Head of graphic production: Ramiro Capisto

Comments (6)

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Pete R.'s picture
Pete R.
Activity Score 3412

Why is eating oranges less desirable than biking?

NY Belfry's picture
NY Belfry
Activity Score 1045

Actually it's a bike wheel. Not exactly blaming your thinking though.

kleenex's picture
Activity Score 50204

Solid ads.

NY Belfry's picture
NY Belfry
Activity Score 1045

I would've put the logo at the end of the intestinal tract to help conclude the ad's movement. And as brought up before, it can look like an orange and not a bike wheel with that color stomach. I like the style though.

underscores's picture
Activity Score 335

great design !

ironman1979's picture
Activity Score 1080

Well done Dante Zamboni, Nicolas Larroquet, Adrian Rey, Aaron Zimroth and Guillermo Muñoz!

Advertising in funnier than making weapons.