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Clean after your dog, 2

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by McCann, Serbia for City Of Belgrade, within the category: Public Interest, NGO.

Caption

For beautiful city. Clean after your dog.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic
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Highest Rated

yoono's picture

it takes time a little to get it.

yoono
Activity Score 115
Art Director at ADRICH
morse's picture

That's a nice angle. ;) Unexpected approach for a dog poo campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TravisGrey's picture

Can't say I don't love it but... who's their target? not quite understanding how does this work, need help please :)

TravisGrey
Activity Score 7
Roger Keynes's picture

Clunky headline pun and no big idea... but an attention getting visual. Not bad.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sigai's picture

This is a visual impact

sigai
Activity Score 5
Copywriter at china
lessismore's picture

very nice

lessismore
Activity Score 251
Graphic Designer
lessismore's picture

…bottom

lessismore
Activity Score 251
Graphic Designer
peticaca's picture

Great public ad campaign! Changes of institutional messages...

peticaca
Activity Score 189
wlayko's picture

That's just great! :)

wlayko
Activity Score 3
Malala's picture

so why are they let dogs to do it in the public
Places like in the visuals.think about the line more.
nice visuals. good crafting.

Malala
Activity Score 295
Art Director
Billoughsby's picture

Don't worry: There will be another bus coming by here in the next half hour.

Billoughsby
Activity Score 5144
Art Director |

That's it.

BernbachOnRoids's picture

Great

BernbachOnRoids
Activity Score 77
VampAd's picture

C'monnn...

VampAd
Activity Score 1151
VampAd's picture

C'monnn...

VampAd
Activity Score 1151
miloo's picture

can any of those who understand this explain what's the exact message. I simply don't get it

miloo
Activity Score 2
Kanabras's picture

The message they're trying to send is for viewers to remember to pick up their dogshit. The the ass symbolizes something beautiful, in this case the city of Belgrade and they like to keep it that way. The person on the pictures is leaning forward to pick up dogpoop, thus the dog in the picture.
I'm not convinced that this is a good piece of advertizing though, too much focus on the ass. I'm not gonna remember the actual message when i stop lookin at the picture and i'll still associate
poop with asses wont i? The only thing this image does good is getting my attention, but thats it...

Kanabras
Activity Score 3
Kristianstad Högskola
yoono's picture

it takes time a little to get it.

yoono
Activity Score 115
Art Director at ADRICH
karmacoin's picture

It takes time to take it of course, when u are not a man

Beautiful city in deed <3

karmacoin
Activity Score 688
Divvya Prakash's picture

awesome thinking

Divvya Prakash
Activity Score 29
Creative Director at Newdelhi
jugular.vein's picture

very bland - pressuring us to think in all direction to associate - Dog, Fuller Ass & Poop.
i cud only derive - "Doggy Style makes your Ass BeautiFULL". But wheres the Poop message?
LOL

jugular.vein
Activity Score 3
Producer/Director at We School, Mumbai
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