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Get a life

Agency Network: 
Published/Aired: 
August 2010
City Magazine Print Ad -  Get a life

Description

Print advertisement created by McCann, Serbia for City Magazine, within the category: Media.

Caption

Get a life

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative coaching: Yaniv Mlinarski, Milos Stankovic
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Highest Rated

Jotacef's picture

VERY WELL!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Billoughsby's picture

Ouch... BUSTED!

Ha ha ha. I'm loving this.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

The guy on the screen is a fucking loser.

Guest
Hibon's picture

Noooooo!

Hibon
Activity Score 3734

Simple ideas are the best !

jackmancer2017's picture

Hehe, I think we all feel like this sometimes. Strong and striking ad, well done ;-) Not sure what the magazine is about though.

jackmancer2017
Guest's picture

Seems too forced/contrived.

Guest
Guest's picture

So lame...

Guest
Billoughsby's picture

Do you miss the irony in the fact that you are on an online community site freely doling out insults and bad ratings with demi-god power and anonymity? And to what purpose?

That's part of what this ad speaks to, and that's why it is on target. Right on target.

Billoughsby
Activity Score 5144
Art Director |

That's it.

elyoshiro's picture

No,

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

Super bad photoshop.
Ok idea.

Guest
Guest's picture

i like this one, well done

Guest
reasonwhy's picture

OR
you could get any good creativity.

... It's just an idea.

Billoughsby > The message is good, but the idea is just ok. Mixing 2 significants is so 90's bro ... (Like saying bro, by the way)

reasonwhy
Activity Score 147
Art Director
Billoughsby's picture

Stepping outside the ad, the idea is a pretty damning critique of our time, and I think the idea has a power which the ad may lack because of formal issues. We all know people who constantly say "I need to stop spending so much time online and DO something." For years, they've said that. This ad frames the old inner turmoil in darkly amusing terms. I like it for that in spite of it's shortcomings as an ad.

Billoughsby
Activity Score 5144
Art Director |

That's it.

gonndo's picture

I adore the ad but, in my opinion, it would've been much much better with another client...

Nevertheless, I just love it. Congrats to you all...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

Axe's idea

Guest
Jotacef's picture

VERY WELL!

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
burcinistanbul's picture

"Cartoon" idea, terrible art work.

burcinistanbul
Activity Score 46
Copywriter
Guest's picture

perhaps you don't know so much about art direction.

Guest
Libor Oubrecht's picture

Maybe I didn't get idea..

Libor Oubrecht
Activity Score 309
Copywriter
Guest's picture

Such a pretentious, insulting ad.
Any gamer would reply:"I don't need to "Get A Life." I'm a gamer. I have lots of lives!"

Guest
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