Agency Network: 
April 2009

Print advertisment created by Loud, Australia for City Bike Depot, within the category: Recreation, Leisure.

Biking is believing

Advertising Agency: Loud, Sydney, Australia

Creative Director: Joe Van Trump

Art Director: Mo Shono

Copywriter: Luke Fox

Illustrator: Martin Bray

Photographer: Montalbetti+Campbell

Other additional credits:

Makeup: Martin Bray

Hair: Amanda Redgrave

Stylist: Cassandra Scott-Finn

Retouching: Cream Studios, Sydney

Comments (17)

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叶颢's picture
Activity Score 168


sirvan's picture
Activity Score 29860

Somehow I get the inkling that that means "WTF?!"


"I love some things, and don't love some other things."

Guest's picture

The perspective is wrong somehow....I think the UFO needs to be smaller. And what are we believing in?

john ler's picture
john ler
Activity Score 667

so this is an alien... glad to know it.
What a shame to waste a campaign for such a good client.

Singularity's picture
Activity Score 202

I never knew you could do so many things with a bike wheel! :-p

I agree with the other comments. Some very interesting art with no clear message.

-- Jeff

President, Singularity Design
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

Guest's picture


Guest's picture

but Mo Shono is a cool name

Madibaman's picture
Activity Score 110

Dammit, will people just stop bloody using aliens?? Unless it's relevant to what you're trying to say (and believe me, few things are relevant to aliens), stay away from the "out of this world" message! It's lame and oh yeah, the 90s called - they want their ideas back. Which brings me to the point; what's the idea here?

Guest's picture

nice art work.. idea is nt clear

TRICKY's picture
Activity Score 3794

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"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Davosk's picture
Activity Score 4815

There is some great advertising to come out of Australia. This is not an example of it.

Guest's picture

very nice

Guest's picture

ora bem, para transmitir uma mensagem deste tipo penso que optaram por um caminho muito estranho e confuso. em nenhuma das publicidades se consegue transmitir a mensagem "biking is beliving", talvez alguem a pedalar uma bicileta para uma ravina...uma biciclieta com asas e o ciclista a "acreditar" que consegue voar...coisas mais evidentes. peço desculpa mas não me agradou nenhuma das vossas publicidades.

Guest's picture

Very bad!

corndogfuneral's picture
Activity Score 1053

Uh, NO.

NastyJester's picture
Activity Score 740

Jesus, I wish the aliens would fucking beam me up sometimes. Maybe they have better ads where they're from.

Guest's picture

trying too hard..