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Gorilla

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by NEW360, Brazil for Citroën, within the category: Automotive.

Caption

Citroën Jumper Minibus. Fits everything you really care for.

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Director / Copywriter: Juliana Uchôa
Art Director / Illustrator: Gustavo Leite
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Highest Rated

Taylormade's picture

The other two executions are stomachs, so I guess I lumped this one in. But you're right, King Kong never ate the woman. Thanks. Now that it's not a stomach, I don't really get what it's saying. I was never into the idea/thinking that much, but I could still see people awarding the art direction.

Taylormade
Activity Score 408
kleenex's picture

I am just not really seeing a quality concept here....

kleenex
Activity Score 51166
Web Designer/Developer
Taylormade's picture

I wouldn't be surprised to see this campaign in some big award shows. Nice Art Direction. Interesting way to communicate space. (I personally would have preferred if it weren't always a stomach though.)

Taylormade
Activity Score 408
LenaGoia's picture

But it's not a stomach, it's the shape of the minibus (with a cliff inside so that the girl can jump-Citroen Jumper) :D

LenaGoia
Activity Score 11
Taylormade's picture

The other two executions are stomachs, so I guess I lumped this one in. But you're right, King Kong never ate the woman. Thanks. Now that it's not a stomach, I don't really get what it's saying. I was never into the idea/thinking that much, but I could still see people awarding the art direction.

Taylormade
Activity Score 408
atb2005's picture

Now these ads are even dumber than the Ducati ads. Ok, maybe they are equally dumb. We must be celebrating Dumb Advertising this week on aotw. I don't recall another time when so many dumb ads were posted in a single week.

atb2005
Activity Score 13557
Troll's picture

I completely agree with you. This has been the worst display of creative work I have ever seen on a site.
Makes you appreciate the sites that cherry-pick and protect our eyes.
Maybe Ivan should start implementing some quality control.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

stewart76's picture

It´s a hole at KK?

stewart76
Activity Score 234
Yarp's picture

Uhmm?? What??...I mean I get what were theyre trying to do, but I dont see how the visual was supposed to accomplish it.

Yarp
Activity Score 385
Copywriter at Freelance
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