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Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by FCB, Argentina for Citric, within the category: Non-Alcoholic Drinks.

Citric: Non-processing process

Advertising Agency: Draftfcb, Argentina
Executive Creative Director: Javier Campopiano
Creative Director: Lulo Calió
Copywriter: Claudio Brutto
Art directors: Lulo Calió, Martín Stuart
Ilustration: Cristian Turdera
3D Ilustration: t3rcera
Retouch: Diego Huesca

Comments (16)

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Tspot's picture
Tspot
Activity Score 241

Fun, good-looking campaign. Really nice.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Love the orchard juicer! :)

The Jobless Writer
Will Think for Salary

jackblack's picture
jackblack
Activity Score 2357

Okay.

suresh90's picture
suresh90
Activity Score 620

awesome illustration :)

fotdot's picture
fotdot
Activity Score 673

Looks cute. But that's about it.

morse's picture
morse
Activity Score 18024

Superb campaign. I want to see more!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdArena's picture
AdArena
Activity Score 25

Nice Work

kleenex's picture
kleenex
Activity Score 50620

Fun ad.

shah wali jan's picture
shah wali jan
Activity Score 257

looks cute.But that's about it

shahidali's picture
shahidali
Activity Score 4069

Effective. Like it. Will ensure viewer's engagement and i'm assuming the retention of the message will also be strong.

shahid

manumartin5's picture
manumartin5
Activity Score 1196

cute ad, great execution and it make sense to your communication

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Cute - this good word for this ad.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Wayhaaaay - live action flowcharts!

I do like this. Something about Lilliputians at work makes it work.

bitebrands's picture
bitebrands
Activity Score 36

small objects, great concept..

Lroffe1's picture
Lroffe1
Activity Score 18

I created an account just to be able to post a comment on this campaign. I absolutely adore all three of these ads, without a doubt some of the best and most refreshing work I have seen.

fourwd87's picture
fourwd87
Activity Score 148

love the copy "non-processing process"

life is either, a daring adventure or nothing

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