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Agency Network: 
Published/Aired: 
October 2010

Description

Idea: Cities of Piran and Portoroz are famous due to Annual International Ad Festival Golden Drum, The Birds Reserve and famous musician Tartini, who played violin. That explains why Drum, Seagull and Violin are revealed while looking through those cities streets.

Solution: The way of revealing the Genius Loci on the posters lies in principle of Magic Eye Stereogram. You just unfocus and then focus your eyes, and that's it.

Print advertisement created by Kaffeine, Ukraine for Cities of Piran and Portoroz, within the category: Transport.

Caption

Want to see the Genius Loci? Focus on the roofs on Portoroz and Piran.

Brief: Every city has its own Genius Loci, the Spirit of the Place. But what is it? How it looks like?
Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director: Dima Tsapko
Illustrator: Dima Tsapko
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Highest Rated

Guest's picture

not clear. executions too similar. they all look the same.

Guest
Guest's picture

god distortion

Guest
Guest's picture

god distortion

Guest
pierrelastname's picture

no no, not clear.

pierrelastname
Activity Score 2869
Copywriter
rurorjuror's picture

The same principle:
http://www.magiceye.com/

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Molecule's picture

am I supposed to see something, like in magic eye? because I get magic eye, but i don't see anything in these.

Molecule
Activity Score 435
Copywriter
sirvan's picture

It's a drum, with 2 sticks… I think.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

jnaimo's picture

I didn't know stereo grams where still in use. Interesting solution, but a hard read and limits the solution to pockets of viewers who can pull it off.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
Guest's picture

not clear. executions too similar. they all look the same.

Guest
Guest's picture

works fine, great 3D effect. I had a few books in that style in the 80's

Guest
Roger Keynes's picture

Old execution but well done... and nice to see it again.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

.-_'s picture

oh my god! i forgot how much i loved these!

.-_
Activity Score 95
Copywriter
Guest's picture

Of course, a drum

Guest
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