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Now with gum, 3

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by TBWA, Spain for Chupa Chups, within the category: Confectionery, Snacks.

Caption

Chupa Chups. Now with gum.

Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Joan Vidal, Fer García
Art Director: Fer García
Copywriter: Joan Vidal
Photographer: Pep Ávila
Post Production: Patrick Bras / Eclipse BCN
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Highest Rated

certaintly's picture

yes. gets boring quick though.

this is what happens when you dont have a concept - you end up with a 1-off visual resolution, that's not campaign-able.

anyway, considering this is a new-product promotion, i think it's good.
once the product is established and known, campaign-able ads will come.

certaintly
Activity Score 3994
jackmancer2017's picture

I think it's pretty clever.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
certaintly's picture

yes. gets boring quick though.

this is what happens when you dont have a concept - you end up with a 1-off visual resolution, that's not campaign-able.

anyway, considering this is a new-product promotion, i think it's good.
once the product is established and known, campaign-able ads will come.

certaintly
Activity Score 3994
kleenex's picture

nice looking ads.

kleenex
Activity Score 51705
Web Designer/Developer
tatamarangon's picture

no

tatamarangon
Activity Score 142
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