Stomach Birds

Agency Network: 
June 2013

The brief was to communicate Chromax' main function, which is increasing the fullness feel for the patient. "My stomach birds are humming” is an Egyptian proverb used to express deep hunger. Based on this insight, we developed our concept : “Silence the birds in your stomach”.

Print advertisment created by DDB, Egypt for Chromax, within the category: Pharmaceutical.

Silence the birds in your stomach.
Chromax. Helps in decreasing weight.

Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Director / Illustrator: Mohamed Gaber
Copywriters: Ramy Badr, Heba El Habashi

Comments (3)

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certaintly's picture
Activity Score 3994

weak visual pun becomes literal

wink74's picture
Activity Score 66

Product packaging could be replaced with any other. No association, no recall. 5 stars.

Lazarus's picture
Activity Score 1536

Should they be butterflies?? Maybe just a western thing?