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Stomach Birds

Agency Network: 
Published/Aired: 
June 2013
Chromax Print Ad -  Stomach Birds

Description

The brief was to communicate Chromax' main function, which is increasing the fullness feel for the patient. "My stomach birds are humming” is an Egyptian proverb used to express deep hunger. Based on this insight, we developed our concept : “Silence the birds in your stomach”.

Print advertisement created by DDB, Egypt for Chromax, within the category: Pharmaceutical.

Caption

Silence the birds in your stomach.
Chromax. Helps in decreasing weight.

Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Director / Illustrator: Mohamed Gaber
Copywriters: Ramy Badr, Heba El Habashi
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certaintly's picture

weak visual pun becomes literal

certaintly
Activity Score 3994
wink74's picture

Product packaging could be replaced with any other. No association, no recall. 5 stars.

wink74
Activity Score 66
Other
Lazarus's picture

Should they be butterflies?? Maybe just a western thing?

Lazarus
Activity Score 1536
Creative Director
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