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Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by BBDO, Guatemala for Christian Radio Shock 105.3 FM, within the category: Media.

Caption

Every breath you take you owe to God. The song is courtesy of The Police.
There's very good music and music that is very good.

Advertising Agency: BBDO Guatemala
Creative Director / Copywriter: Victor Garcia
Art Director: Mario Guerra
Producer: Raul Pineda
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cherrydarling's picture

Radio evangélica: música divina. No entiendo nada de esta campaña...

cherrydarling
Activity Score 28
Copywriter
Dozer's picture

i don't like this one,but the first ones: like them!!! XD

Dozer
Activity Score 149
macu's picture

ajajajajajajajaja I liked too Dozer

macu
Activity Score 14
Ad_Man's picture

i don't get the concept... and i'm a spanish speaker.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Fabio Eymael's picture

Realy?? Its like a Gospel\Evangelic\Jesus Radio.

Fabio Eymael
Activity Score 189
Mart Pet Comunicação - Advertising Agency
Ad_Man's picture

thanks. the logo confused me... it's not the kind of logo i would've used for that kind of radio...
although, which one is better? the music that is very good or the very good music? it's just a silly word play...

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

WAIKIKI's picture

bunch of idiots.....idea is obvious.....duhh!!

WAIKIKI
Activity Score 12
BBDO
devon_connax's picture

ok, i dont like it, Im sorry....why would a christian radio station use non christian songs to advertise themselves? it aint gonna make me wanna listen to it....what type of music do they play anyways? is it like christian music or popular rock music with a nice message?
confusing

devon_connax
Activity Score 30
Publicitary Design
whitespace's picture

"why would a christian radio station use non christian songs to advertise themselves"

widening their audience base.

"what type of music do they play anyways?"

only one way to find out...

whitespace
Activity Score 1953
Creative Director
purplerodent's picture

Mindhunter: devon_connax is a dodo head....... isn't this so obvious..

purplerodent
Activity Score 123
Art Director |

Mindhunter

Absolut M's picture

si, a dios le debemos tanto que cada cuanto pasa a cobrarnos.

Absolut M
Activity Score 1069
Marketing Manager
Brunoni's picture

Ja ja ja... exacto!

Tenían que ser "cristianos"... usando material cultural profano para autopromocionarse!

Translation:

Ha Ha Ha... exactly!

It had to be "christians"... using unholy cultural elements for self-promotion!

Brunoni
Activity Score 103
Maracaibo
Brunoni's picture

Ja ja ja... exacto!

Tenían que ser "cristianos"... usando material cultural profano para autopromocionarse!

Translation:

Ha Ha Ha... exactly!

It had to be "christians"... using unholy cultural elements for self-promotion!

Brunoni
Activity Score 103
Maracaibo
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