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Published/Aired: 
December 2010

Description

Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. Our solution? They created tunnels made out of quotes taken from actual domestic violent cases. Then showed that Christchurch Women's Refuge is the light at the end of this tunnel.

Print advertisement created by HooperNagel, New Zealand for Christchurch Women's Refuge, within the category: Professional Services.

Advertising Agency: HooperNagel, Auckland, New Zealand
Creative Director: Jonathan Horner
Art Directors: Jonathan Horner, Henry Billington
Copywriter: Stefan Tarr
Typographers: Jo Tronc, Henrietta Harris
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NataliaLima's picture

Is that a place where women go hide? Or do they have a real solution?

NataliaLima
Activity Score 1380
luispiter's picture

good art.. nice

luispiter
Activity Score 2756
comunication
antoniobac's picture

Its the light in the end of the tunnel. Its pretty literal.

antoniobac
Activity Score 192
PUCP
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