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Assembly line

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Creativeland Asia, India for Cholayil, within the category: Health.

Advertising Agency: Creativeland Asia, Mumbai, India
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: Anu Joseph, Sajan Raj Kurup
Art Director: Shirin Johari
Photographer: Prateeksh Mehra
Typographer: Mahadeo Sawant
Other Advertising Agencys: Prakash Mohite
Advertiser's Supervisors: Pradeep V S, Nivas Salian
Account Supervisors: Hiral Vasani, Parineeta Gopal
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Highest Rated

Guest's picture

Dude you just got your arse Pwned!

Guest
romit's picture

I looks awesome, reads bad.

romit
Activity Score 17
Guest's picture

really amazing typography exploration.. but that's all there is here.

Guest
divschadha's picture

Bad...you know i dont understand the point of creating exceptionally innovative ads when it fails to communicate the message to the audience. This ad definitely takes the credit for the design ability, but when it comes to communicating the idea to users, IT FAILS BIG TIME!!!

divschadha
Activity Score 29
Copywriter at eBay |

Divya Chadha

Guest's picture

oh it is Lion winner !

Guest
Guest's picture

One of the master piece I would say. This is really class apart. Kudos.

Guest
tirthomitro's picture

this is cool!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Kateter's picture

my oh my.

art direction is NOT an idea!!!!

Kateter
Activity Score 2029
Copywriter
blue_waters's picture

This is one of the master piece. A real classy work. Kudos to the entire team.

blue_waters
Activity Score 3
Adaddicted's picture

are you Sajan or Vikram??

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

this is killer... who ever say that ther is no idea in it... a big fO

Guest
Dzsoi's picture

lol I bet they have thought they are brave and innovative :D no idea, no read, not new. That said, I "f*ck off".

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

This is really cool. The execution is super cool and mind blowing. Appreciate the good work.

Guest
Guest's picture

Stop bitching, It's a cannes winner and the people who've done it have only proven their creative capability again. Just take a look at all the good work they've done. Frooti, LMN. Appy fizz..

Guest
Kateter's picture

so we should give them a Lion for EVERYTHING they do? is that what you're saying?

Kateter
Activity Score 2029
Copywriter
Dzsoi's picture

Awwww did you expect that an award show (for such a subjective profession) is an unquestionable God for everyone working in the industry? Have you really thought that? How cute is that! Come here for a hug, sweetheart!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

If it aint the God or atleast a demi God for you my dear fiend, then you are just another atheist who at the end of it all will have to turn to God. Till then you can go about hugging and kissing people. and by the way Cannes - an award show???

Guest
Dzsoi's picture

You are right, I am just another atheist who has his own standards and racional judgements... although I listen when someone argues. (I listen to real arguments, not to "but it has won in Cannes" or to "they used to come up with great stuff!")
And yes, I will turn to God when dementia comes for me, and trust me, I will praise & repeat the jury's opinion so nobody will recognise I've turned into a plant. However, it still won't be true respect, just my pathetic pride, rooted in pathetic human nature.
Till then and then AGAIN, I will kiss and huge you, cause I won't remember you. Because of my dementia and because you are such an average follower of the famous.

By the way, yep, I would call a weaklong festival with huge budget, Opening and Closing Gala, Award Ceremonies, beach soccer cup, own Store with branded goods etc. a Show (it's professional, it's spectacular, it's showbusiness - I don't mind that, must have been a great experience for the participants).

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Dude you just got your arse Pwned!

Guest
Guest's picture

Man, I didn't know the agency had employment opportunities for people to praise their own work online. Great, where do I apply?

Guest
Shingo's picture

nice art direction, good

Shingo
Activity Score 408
Guest's picture

fanatablesssssssssssssssssssssss nice to see all nature items added inthat soap if it release first i will buy it it is looking like that

Guest
AmolS's picture

Nice execution....

AmolS
Activity Score 2
Graphic Designer at Lowe |

gvms

Guest's picture

@ The ones who didn't get it. Read the line. 2 sets of machinery= Hands , 5 apparatus each= fingers .

This is class. And no, I'm not paid to say this :P

Guest
Smore's picture

Fabulous Art

Smore
Activity Score 54
Art Director at Oxygen Communications
Billoughsby's picture

Series is so successful specifically because there are very few people lacking the requisite natural curiosity to be drawn in for a closer look to read/decode/decipher.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

WHY IS IT HERE THAT EVER APPRECIATING COMMENT IS MADE BY ONLY GUEST USERS (EXCEPT THIS ONE)?
IS IT THE SAME PERSON CONSTANTLY TRYING TO CONVINCE US?
ANYWAYS, HONESTLY SPEAKING, JUST GOOD ART DIRECTION DOES NOT MAKE A GOOD AD.
3/ 1O

Guest
Guest's picture

extreeeemly bad

Guest
pabzi007's picture

great work...deserves appreciation

pabzi007
Activity Score 108
Copywriter at The Base
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