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Digestivo Natural, Lamb

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by ADN, Argentina for Chofitol, within the category: Pharmaceutical.

Caption

Don't let food make you feel bad.

Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Director: Pablo Ferrari
Art Director: Gastón Gándara
Copywriters: Matías Abbondio, Guillermo Ponce
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atb2005's picture

Cute illustrations (PETA would approve!) Not sure how effective this campaign is. Taking a natural digestive will not help me feel less bad about being a meat lover.

atb2005
Activity Score 13557
LeeHarvey's picture

Exactly my point atb2005. Very strange approach.

LeeHarvey
Activity Score 3045
Creative Director
Sushi lover's picture

Totally agree!

Sushi lover
Activity Score 907

Dream needs to be big!

Dzsoi's picture

It's just a funny pun played on the sort-of double meaning of 'feeling bad' - feeling physically bad (-> product benefit) and psychologically, because of remorse (visual). Don't over-analyse it ;)

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

I thought about that myself. I still think the approach is a little strange.. It's all because of the cuteness of these animals.. Like someone else on here said, you are more likely to turn vegetarian after looking at them than buying this natural digestive!

atb2005
Activity Score 13557
Dzsoi's picture

I don't think you will turn vegetarian because of a cute picture, but your evil side may smile and wink at the ad. It's kind of a cruel, black joke.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

Cruel black joke did not work for me and many other people on here (read comments).

atb2005
Activity Score 13557
Dzsoi's picture

And works for many other people on here (now read ALL comments :) 7 positive feedback including mine, and many comments I don't understand... can be positive or negative)

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Billoughsby's picture

Eee. This is "cute cow with a bow on her head, on a bologna package" 2010.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

I doubt it's an illustration. It's just a retouched photo.

Guest
Guest's picture

nice

Guest
dlpalopoli's picture

nice!

dlpalopoli
Activity Score 37
Art Director
patula212's picture

a los tres, esta muy buena y muy buen layout felicitaciones

patula212
Activity Score 8
Art Director
patula212's picture

a los tres, esta muy buena y muy buen layout felicitaciones

patula212
Activity Score 8
Art Director
Guest's picture

Colombiano y maricon por dios que comboooo

Guest
paumarques's picture

m'agrada el gir creatiu que li han donat. Pren nota Alka Seltzer! felicitats!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

abake's picture

I get it: cute animal is supposed to make you feel bad about eating it.
It just leaves me cold.

abake
Activity Score 1262
RMG Connect Colombia
cyberjaleel's picture

nice Illustration I like it!!!

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

Guest's picture

This are other posible translations:

Don't let food hurt you

Feel good, whatever you eat!

Feel good, no matter what you eat!

Guest
Dzsoi's picture

These are worse, they don't explain the idea together with the visual.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

This one and the pig seem to work better than the rabbit. Loving the campaign though.

Guest
Guest's picture

shouldn't the headline be, don't let food make you feel baaaaaaad?

Guest
Guest's picture

Pero... esto es una cagada atroz!

Las imágenes hacen un indiscutible llamado a la zoofilia, ya que ningún ser humano puede hacer la vista gorda ante tan hermosas, tiernas y tibias criaturas del edén.
Pero... qué falta de respeto, atorrantes, malandrines, canallas, crápulas!
Y, además, creo que es un plagio de una campaña hecha por mí hace 2 años sobre los daños causados por la bomba de hdrógeno.

Un abrazo cordial.

Teniente Comandante Geordi LaForge

Guest
Anonymous Author's picture

Even though it's ambiguous it works well on two levels.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

me encanta la grafica pero el titular me parece que esta medio pifiado...

Guest
rlopera's picture

No esta bien.... Es muy diferente que algo te haga senitr mal por lastima a que algo te caiga mal cuando lo comes... Why the Disney look font?

rlopera
Activity Score 20
Art Director at Y&R
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