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ivan's picture

It's a good idea that involves the audience. I didn't know it was done for another Chinese restaurant.

View Ivan Raszl's profile on LinkedIn

ivan
Creative Director at Ads of the World
dartz's picture

Clever! :)

dartz
Activity Score 2
Fabrica Ltd.
sumbody's picture

Done before, still ok

sumbody
Activity Score 134
Art Director
Wordnerd's picture

hm. nice approach. but "discover the orient" in just reading "chinese food festival" falls a little flat

Wordnerd
Activity Score 6692
Copywriter
Bye's picture

It's a shame it's already been done, execution and idea wise, otherwise it would've been cool.

Bye
Activity Score 1464
sac's picture

VGC needs non scammers/copier machines.

sac
Activity Score 10
joelapompe's picture

done for a chinese restaurant last year!
You can see it here :
http://www.joelapompe.net/category/special-pages/visual-illusions/

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3857
Don Draper's picture

I didn't get it at first because I was already drunk and didn't have to squint my eyes. (I blame the really weak "headline"). Great idea but apparently already done a few times.

Don Draper
Activity Score 144
Creative Director
adrianapr's picture

done to death. and in better ways.
this ad has no concept at all anyway.

adrianapr
Activity Score 1254
Charlie Pratt's picture

I suppose this sucks because "it's been done."

But then again, I've stared at it for five minutes enjoying the visual effects, and now I can't forget what the ad said, so...

Mmm, I want some egg drop soup.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
adrianapr's picture

i don't think it sucks because it's done... for me it sucks anyway.
discover the orient??? come on.
and i personally didn't stare at it because it was in my face, i didn't have to "pull the corners" of my eyes or whatever... anyway.

adrianapr
Activity Score 1254
mikelite's picture

pull the corner of your eyes? wow, that's so fucked up. But, Indians aren't known for their tact.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Jet Propulsion Lab's picture

They could've just said "squint and discover..." but ohhhh no! They HAD TO be tacky and go the racial stereotype route to tie back to the whole Chinese (Asian) thing.
I can come up with a whole bunch of Indian racial jokes in a matter of seconds if that's how they want it.

The ad is fun to play with, but that's all there is to it. A gimmick.
Oh, and I understand it's been done to death...

Jet Propulsion Lab
Activity Score 10679
Copywriter
primo_susto's picture

i hate when they made ads using some "trick" watched in a powerpint presentation wich has been traveling the world for years...

i just dont like it

primo_susto
Activity Score 440
Graphic Designer
fractalrene's picture

I'm with Jet Propulsion Lab, the line should say squint.
I like the resource.

fractalrene
Activity Score 1504
Copywriter
ginevra's picture

Awesome!!! dunno about the food.....but the ad was just like magic...:)

ginevra
Activity Score 25
Copywriter
Spanky's picture

yet another copy from india

Spanky
Activity Score 4899
Other
simpson_tech's picture

invent something.

simpson_tech
Activity Score 98
Art Director
jayesh@info.com.np's picture

what did AOTW (Ivan) see in this?

jayesh@info.com.np
Activity Score 15
21st Century M. & E. Pvt. Ltd.
ivan's picture

It's a good idea that involves the audience. I didn't know it was done for another Chinese restaurant.

View Ivan Raszl's profile on LinkedIn

ivan
Creative Director at Ads of the World
bara bara baez's picture

I saw something you didn't last summer ... you didn't do it that way to go but wasn't.

bara bara baez
Activity Score 148
pHILIPPINES
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