Advertisement

Night

Campaign
Agency Network: 
Published/Aired: 
November 2009
China Town Print Ad -  Night

Also From This Campaign 2

Description

Print advertisement created by Maxbrandson, Russia for China Town, within the category: Alcoholic Drinks.

Caption

Premium low-alcohol cocktail.

Advertising Agency: Maxbrandson, Moscow, Russia
Art Director / Designer: Sergey Budanov
Photographers: Ilya Plotnikov, Sergey Danduryan
Illustrators: Vitaliy Mashinskiy, Victoria Bereznitskaya
Log in or register to post comments
slowrider's picture

drink and drive???

bad idea

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

everartz's picture

i want that girl XD

everartz
Activity Score 7613
Art Director |

| everartz |

pierrelastname's picture

there is not idea on it.

pierrelastname
Activity Score 2869
Copywriter
satrianee's picture

convertable car-convertable girl (cheap idea when men are the target... but why? what men drink this low alcholic coctail?

and the dragon is a must ofcourse... when it's china smthng.

too weak.

satrianee
Activity Score 3748
Guest's picture

why are her eyes closed

Guest
WillyLatasa's picture

She is drunk! LOL

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

beingofageoldgrace's picture

catch the dragon :-)

beingofageoldgrace
Activity Score 353
maranca82's picture

This is beyond bad. No concept, plus they're encouraging drinking and driving.

maranca82
Activity Score 422
Copywriter
Favete's picture

Exactly! execution details are important. You got to go beyond the "Nice art" or "This sucks" to analize an ad.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Guest's picture

This is worse than when Guinness put the car keys on the table next to a pint!
She's ACTUALLY driving, she's got her eyes closed, and yet she's supposed to be advertising a premium (albeit low-alcohol) cocktail?!

And do we know why the motif of the dragon is not reinforced in the copy? It seems like a weak idea, only there for visual effect.

@satrianee: I don't think males are the main target. This is using a "social referent" model of advertising, using a successful, attractive woman to attract women who aspire to be like her.

Guest
Meezo's picture

What is the dragon has to do with the ad or the product???

Meezo
Activity Score 40
Marketing Manager at Domty
steinaroli's picture

Now whats up with the "low alcohol" drink, gold teeth, eyes closed and the pet dragon.
she must be waisted.

not sure about this one...

steinaroli
Activity Score 3
Art Director at Istituto Europio di Design
Starb's picture

I love Russia, and i'm not saying that because i'm of russian descent, they either have extreme balls or no brains at all. you pick.
In the russian context this might be a government ad against drinking HARD alcohol while driving.

Starb
Activity Score 35
Copywriter at Sup de Pub Paris.
Advertisement