Agency Network: 
November 2009

Print advertisment created by Maxbrandson, Russia for China Town, within the category: Alcoholic Drinks.

Premium low-alcohol cocktail.

Advertising Agency: Maxbrandson, Moscow, Russia
Art Director / Designer: Sergey Budanov
Photographers: Ilya Plotnikov, Sergey Danduryan
Illustrators: Vitaliy Mashinskiy, Victoria Bereznitskaya

Comments (13)

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slowrider's picture
Activity Score 648

drink and drive???

bad idea

one should not take life so seriously - as one will not come out of it alive.

everartz's picture
Activity Score 7613

i want that girl XD

| everartz |

pierrelastname's picture
Activity Score 2869

there is not idea on it.

satrianee's picture
Activity Score 3748

convertable car-convertable girl (cheap idea when men are the target... but why? what men drink this low alcholic coctail?

and the dragon is a must ofcourse... when it's china smthng.

too weak.

Guest's picture

why are her eyes closed

WillyLatasa's picture
Activity Score 616

She is drunk! LOL

"Bright ideas bring better results"

beingofageoldgrace's picture
Activity Score 353

catch the dragon :-)

maranca82's picture
Activity Score 422

This is beyond bad. No concept, plus they're encouraging drinking and driving.

Favete's picture
Activity Score 365

Exactly! execution details are important. You got to go beyond the "Nice art" or "This sucks" to analize an ad.

Guest's picture

This is worse than when Guinness put the car keys on the table next to a pint!
She's ACTUALLY driving, she's got her eyes closed, and yet she's supposed to be advertising a premium (albeit low-alcohol) cocktail?!

And do we know why the motif of the dragon is not reinforced in the copy? It seems like a weak idea, only there for visual effect.

@satrianee: I don't think males are the main target. This is using a "social referent" model of advertising, using a successful, attractive woman to attract women who aspire to be like her.

Meezo's picture
Activity Score 40

What is the dragon has to do with the ad or the product???

steinaroli's picture
Activity Score 3

Now whats up with the "low alcohol" drink, gold teeth, eyes closed and the pet dragon.
she must be waisted.

not sure about this one...

Starb's picture
Activity Score 35

I love Russia, and i'm not saying that because i'm of russian descent, they either have extreme balls or no brains at all. you pick.
In the russian context this might be a government ad against drinking HARD alcohol while driving.